Cadbury's advertsInspirational adverts

By Sophie Carey

What did the advert aim to do?I think that the advert was made to catch your eye from the off, most ads nowadays are too full off "action", "excitement" and a LOT of information crammed into the allotted time frame then this comes on after all the commotion and the song really draws you in. You then look and see the gorilla and wait to see what his surroundings entails and this non natural environment appears which lead to even more curiosity. With the gorilla's eyes closed expressing an emotion you could start to think it was unhappy or the likes. Then the drum kit appears and you are still piqued as to what is happening and low and behold he/she starts drumming with the rhythm of the music and its oddity makes it amusing. There have been instances of Gorilla's playing bongos in the jungle but not drums and in a studio type environment and along with a popular song. Was making people think what the advert actual is about.

In My Opinion Did They Achieve This?In my opinion I think that they did a really good advert, it got people not realising they were watching a advert until the title ‘Cadburys’ came up. It was definitely eye catching and also they chose a song a lot of people knew!

Why do you think it is an inspirational advert? (what makes it different and stand out?)

I think its an inspirational advert because of the reaction people had after seeing it. The fact that the first Gorilla advert they didn’t add the ‘Cadburys’ title at the end. They did this to make people talk about it, look it up, and to keep them thinking. After a while they then chose to add it in. I also think its an inspirational advert because it was hilarious and a really clever, imaginative idea. The fact it showed little clues to show it was Cadburys was clever, because when you put all the clues together, it not hard to identify what advert it was for.Also the gorilla is seriously emotional when he is playing the drums. He breaths slowly and calmly like its important. Mostly the gorilla is enjoying it, like when should enjoy the chocolate.

How does your advert communicate effectively using digital graphics? does it use a company logo or slogan? What graphics catch the audience’s attention?

Is good because its not actually a gorilla, it’s a woman in a suite then a bit edited on the computers.In the advert it does have a slogan and a logo.There is a first clue that it s Cadburys because it has a Slogan and a well know picture at the beginning.Also at the ending it has a Cadburys chocolate bar, logoAnd slogan.

I think the gorilla playing the drum is the over all graphicsBecause its not a real gorilla.

If possible find out who designed/produced/marketed the advert

Designed=designed and arranged by Parv Thind at Wave Studios, London.

Produced=produced by an American member of the Mars family in England

Marketed= It was based off a product they already sold in the US. (I cant find who marketed this advert).