an ant's eye view of sxsw 2011
DESCRIPTION
After not being at SXSW the last couple of years, I went back to Austin in 2011 to find the event had exploded in size and breadth in the interim. Here is my Top 10 list of what I took away from it.TRANSCRIPT
An Ant’s Eye View of SXSW 2011
Christopher Carfi (@ccarfi) Senior Strategist, Ant’s Eye View [email protected]
A Top 10 List
#1: SXSW is starting to mirror the Internet itself.
Image: Christopher Carfi
It’s big.
Photo: Jim Merithew/Wired
It’s messy.
Photo: Christopher Carfi
It’s overwhelming.
Photo: Christopher Carfi
The entire industry is here.
It’s a PLATFORM.
Image: Graphpaper.com
#2: Gameification is everywhere.
SCVNGR keynote = Worldwide Trending Topic on Twitter.
Image: Computer-‐troopers.com
Foursquare = Google for the real world.
Image: Aboutfoursquare.com
We are wired to love games.
Photo: Totalonlinepresence.com
#3: QR Codes are everywhere.
Photo: Christopher Carfi
#4: Trailer food rocks.
Photo: The Smart Kitchen Blog
#5: Serendipity happens.
#6: Small is the new big.
Photo: Christopher Carfi
#7: Logistics matter.
#8: There’s no way to do everything.
#9: Inspiration can come from unexpected places.
#10: Pitches still suck.
An Ant’s Eye View of SXSW 2011
Christopher Carfi (@ccarfi) Senior Strategist, Ant’s Eye View [email protected]
A Top 10 List