why companies shy away from paid search
Post on 23-Jan-2018
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PPC for Big Brands
Companies are still Shying away from Paid Search
But The Main Question IS
CONFUSED
It Costs Money??
They Think Doing SEO is Enough?
It’s Competitive
NOW YOU MUST BE THINKING HOW TO GET STARTED??
Identify your Goals & Plans.
Research and Decide the Keywords and Placements you may want to target
Set Bids and Budgets that are Realistic
Remember 2 Pull Reports & Optimize Frequently
5 Reasons Why U Should Engage in PPC
1.SEO and PPC work together
2.No minimum budget required
3.It’s measurable
4.You can compete
5.Brand awareness
Is PPC Right for Everyone?
Unfortunately, paid search isn’t always right for everyone.However, because it is so scalable and offers many unique testing avenuesit is a least worth a test for almost all businesses.
Big brands could be missing out by neglecting paid search; by both visibility on the SERPs and lost sales.
Nayan Gupta
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