wearables beyond the drawer

Beyond the Drawer

Increasing Retention and Lifetime Value with

an Open Approach

Jeff Katz

Senior Practice Lead IT / Engineering

Telefónica Germany NEXT GmbH

»In an increasingly digital society,

personal data has become a new

form of currency.«

Boston Consulting Group

Agenda

– Relevant quote

– Agenda

– Speaker Info

– The recent past and near future

– The drawer

– Kindergarten Lessons

– Three big ideas!

– What’s this Geeny stuff, anyway?

~15 minutes | english

3

Jeff Katz

– American living in Germany for five years

– Co-founded several companies in Finance, IT,

Security

– Founded hardware accelerator called

HARDWARE.co

– Background in Electrical Engineering and

Embedded Development

– Has designed and built consumer wearables

– Currently working for Telefónica NEXT

4

The near future…

5

… and the recent past …

6

… and the Drawer

7

Shih, P.C., Han, K., Poole, E.S., Rosson, M.B., Carroll, J.M. (2015). Use and Adoption Challenges of Wearable Activity

Trackers. In iConference 2015 Proceedings.

What’s missing?

8

Ericsson ConsumerLab, Wearable Technology and the Internet of Things 2016

On owning a customer, their data, etc.

9

– Who owns the data coming from your

fitness tracker?

– Do I have to build my own hardware to

create value?

– How can I leverage the existing install base

of devices?

– What’s best for the consumer?

Things we learned in Kindergarten

The three big ideas:

11

Interoperability and Data Stewardship

Working together to build compelling solutions

Consumer Transparency and Choice

12

This is Geeny

Join us:

• If you believe what we believe, then we should join forces!

• Today we release our development tools and documentation

• Join our developers community and help us shape the future of

wearables, of connected devices, of consumer IoT

• We can help you develop your devices and applications, and support

with our network of partners (including retail shops around the world)

• Whole team in Berlin is excited to work with you!

https://developers.geeny.io | code: Geeny-WT

Thank you.

Jeff Katz

Senior Practice Lead IT / Engineering

Telefónica Germany NEXT GmbH

jeff@geeny.io • jeff.katz@telefonica.com • @kraln

https://developers.geeny.io | code: Geeny-WT

register an account, enable DEVELOPER OPTIONS,

join the developer community