wearables beyond the drawer
TRANSCRIPT
Beyond the Drawer
Increasing Retention and Lifetime Value with
an Open Approach
Jeff Katz
Senior Practice Lead IT / Engineering
Telefónica Germany NEXT GmbH
»In an increasingly digital society,
personal data has become a new
form of currency.«
Boston Consulting Group
Agenda
– Relevant quote
– Agenda
– Speaker Info
– The recent past and near future
– The drawer
– Kindergarten Lessons
– Three big ideas!
– What’s this Geeny stuff, anyway?
~15 minutes | english
3
Jeff Katz
– American living in Germany for five years
– Co-founded several companies in Finance, IT,
Security
– Founded hardware accelerator called
HARDWARE.co
– Background in Electrical Engineering and
Embedded Development
– Has designed and built consumer wearables
– Currently working for Telefónica NEXT
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The near future…
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… and the recent past …
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… and the Drawer
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Shih, P.C., Han, K., Poole, E.S., Rosson, M.B., Carroll, J.M. (2015). Use and Adoption Challenges of Wearable Activity
Trackers. In iConference 2015 Proceedings.
What’s missing?
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Ericsson ConsumerLab, Wearable Technology and the Internet of Things 2016
On owning a customer, their data, etc.
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– Who owns the data coming from your
fitness tracker?
– Do I have to build my own hardware to
create value?
– How can I leverage the existing install base
of devices?
– What’s best for the consumer?
Things we learned in Kindergarten
The three big ideas:
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Interoperability and Data Stewardship
Working together to build compelling solutions
Consumer Transparency and Choice
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This is Geeny
Join us:
• If you believe what we believe, then we should join forces!
• Today we release our development tools and documentation
• Join our developers community and help us shape the future of
wearables, of connected devices, of consumer IoT
• We can help you develop your devices and applications, and support
with our network of partners (including retail shops around the world)
• Whole team in Berlin is excited to work with you!
https://developers.geeny.io | code: Geeny-WT
Thank you.
Jeff Katz
Senior Practice Lead IT / Engineering
Telefónica Germany NEXT GmbH
[email protected] • [email protected] • @kraln
https://developers.geeny.io | code: Geeny-WT
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