want your video to go global? the power of community translation

Want Your Video to Go Global? The Power of Community Translation

Lily Bond (Moderator)Marketing Manager3Play Medialily@3playmedia.com

www.3playmedia.comtwitter: @3playmedia

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Darren BridenbeckCommunity Development ManagerAmara

Amara Integration

Want your video to go global?The power of community translation

● Amara is a collaboration ecosystem for subtitling

● Works with 3play to enable you to organize a translation community

● Organizations such as TED, Scientific American, and Vimeo use Amara to allow fans and creators to make subtitles

The Amara Editor

Community Subtitling in ActionHow have others built communities?

In 2014, Scientific American invited viewers to join a translation community…

Since then, Scientific American has grown its global YouTube viewership, and had a video turn into a runaway viral hit in Hungary.

Before 2015, SciAm’s most popular video had

less than 50k views

Currently, the most viewed video has 1.5m views, most of which

originated in Hungary

Scientific American’s translation community continues to grow, further expanding their international reach

New Members in Past 30 Days

How do they do it?

Since then, using Amara Enterprise, TED has gained an unprecedented global reach. Each video is translated into dozens of languages by a community of more than 42,000 volunteers around the world.

In 2010, TED invited viewers to join a translation community…

In 2014, over 33% of all video views on TED had subtitles enabled

During 2014, TED negotiated 18 distribution deals across 10 countries

TED volunteers created over 16,000 subtitles in 2014. During that period, 11,000 new

translators joined the project.

How do they do it?

How do they sustain it?

Many organizations are building communities with Amara

KHANACADEMY

Unlocking the Power of CommunityHow can your organization start DIY subtitling?

1. Are your viewers passionate about your content?

2. Do you want to engage with them in a powerful and innovative way?

If yes to both, you have the ingredients for building a successful video translation community.

To Start, Two Questions:

A Typical Campaign

1. Start with English captions

2. Curate a selection of your most interesting videos

3. Promote via: newsletter, social media, video, etc

Sustaining a Community

1. Recognize volunteers in a meaningful way

2. Appoint a Community Manager from your org

3. Have a scalable promotion and support plan

QA & Scaling: Two Approaches

Epic Rap Battles of History (open workflow)

TED(moderated workflow)

Questions? Ideas on how to improve community subtitling?

Get in touch!enterprise@pculture.org

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Darren BridenbeckCommunity Development ManagerAmara

Lily BondMarketing Manager3Play Medialily@3playmedia.com617-764-5189 x119

Q&A Upcoming Webinars

9/16: Netflix and the ADA: How a Landmark Case Changed the Legal Landscape of Closed Captioning

9/24: Video SEO: How to Get Your Videos to Rank

10/1: Free Tools for Testing Website Accessibility

10/8: 10 Tips for Creating Accessible Online Course Content

Register at:http://www.3playmedia.com/webinars/