creating kick ass video content people will actually want to watch

16
CREATING KICK ASS VIDEO CONTENT THAT PEOPLE WILL ACTUALLY WANT TO WATCH

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Page 1: Creating Kick Ass Video Content People Will Actually Want to Watch

CREATING KICK ASS VIDEOCONTENT THAT PEOPLE

WILL ACTUALLY WANT TO WATCH

Page 2: Creating Kick Ass Video Content People Will Actually Want to Watch

DEANDRÉ UPSHAWWHO AM I & WHY SHOULD YOU CARE?

• I’m a Baylor Bear.• I’ve been producing video content

professionally for the web since 2008. • I’ve produced over 600 video campaigns for

companies like Mitsubishi, GoToMyPC, AriZona Iced Tea and Walgreens.

• I’m a washed up former YouTube personality.

TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM

Page 3: Creating Kick Ass Video Content People Will Actually Want to Watch

01.Why: I’ve Seen The Future And It’s Between 60 & 90 Seconds Long

02.What: The Three Most Important Components of Video Production

03.How: How Do I Get People To WatchMy Sh**?

Page 4: Creating Kick Ass Video Content People Will Actually Want to Watch

01.I’ve Seen The Future And It’s Between 60 & 90 Seconds Long

Page 5: Creating Kick Ass Video Content People Will Actually Want to Watch

VIDEO ISN’T A MAYBE.IT’S A MUST.

Page 6: Creating Kick Ass Video Content People Will Actually Want to Watch

“SOCIAL VIDEO GENERATES1200% MORE SHARES THAN

TEXT AND IMAGES COMBINED. “

BRIGHTCOVE

Page 7: Creating Kick Ass Video Content People Will Actually Want to Watch

02.The Three Most Important ComponentsOf Video Production

Page 8: Creating Kick Ass Video Content People Will Actually Want to Watch

STABILIZATION.

Page 9: Creating Kick Ass Video Content People Will Actually Want to Watch

LIGHT.

Page 10: Creating Kick Ass Video Content People Will Actually Want to Watch

AUDIO.

Page 11: Creating Kick Ass Video Content People Will Actually Want to Watch

03.How Do I Get People To See My Sh*t?

Page 12: Creating Kick Ass Video Content People Will Actually Want to Watch

CREATE CONTENT YOURAUDIENCE ACTUALLY WANTS.

Page 13: Creating Kick Ass Video Content People Will Actually Want to Watch

CREATE GOOD CONTENT YOUR AUDIENCE ACTUALLY WANTS.

Page 14: Creating Kick Ass Video Content People Will Actually Want to Watch

PUT YOUR CONTENTWHERE YOUR AUDIENCE IS.

Page 15: Creating Kick Ass Video Content People Will Actually Want to Watch

“NATIVE VIDEO UPLOADS TOFACEBOOK HAVE 10X HIGHER

REACH COMPARED TO YOUTUBELINKS.“

SOCIAL BAKERS

Page 16: Creating Kick Ass Video Content People Will Actually Want to Watch

TWEET: @DEANDRESAYS PROJECTS: DEANDRE.CO WORK: WPROMOTE.COM