visualising the web & harnessing the 1%
Post on 30-Jun-2015
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Leap1, ready for take off
Our mission
To discover new life forms
To integrate with those life forms by understanding there needs
To see the web from a different perspective
To boldly go where others don’t!
So where are we going?
On the path to web enlightenment
How do we achieve this?
We open our eyes
What does the internet look like?
This
And this
But what is that s**t?you ask…
Behold On the 3nd day the internet was born and god saw that it was good!
The small white speck are nodes: (Latin – node means Knot) It is a point in a network were information lines
intersect or branch, when they are visible like this, millions or lines are crossing and these are all conversations.
The larger knots are called Super nodes, these are points were by all the information for that subject or area cross, this might be an authority site or
community like facebook or Flickr
In some areas you can see a gathering around the nodes and super nodes, these are relevant sites and information
streams (conversations etc)
These broccoli looking areas that are sprouting off from the universe are niche sites and information
links, like mumsnet or plurk
This is really interesting, it is a Huge node, which looks at the moment to be segmented from the
universe, this might well be an untapped area
But what doesit all mean?
Want to see what social spaces look like from space?
http://labs.digg.com/swarm/
Digg swarm
TELL CLAIRE YOU WANT TO PLAY
Wefeelfine“This showsthe posts of feelings by people in Brighton this year
http://www.wefeelfine.org/wefeelfine_pc.html
http://www.wefeelfine.org/api.html
TELL CLAIRE YOU WANT TO PLAY
Twitter vision
TELL CLAIRE YOU WANT TO PLAY
Twitter vision
Twitter vision
One for J.R
Last FMs (last forward)
Spin vision / youtube
TELL CLAIRE YOU WANT TO PLAY
Spin vision / youtube
Flickrvision
Flickrvision
This software transforms your movements on the web and your social interactions into your own
user generated WORLD
Who or what creates all of this
content?
O e
Search engines?
NO
Lisa from Croydon?
NO
People?
YES!
What name does the
industry give to these people?
What % do these people
hold in communities?
Are these people on the pay role?
Every community has this hierarchy
1%
9%
90%
BUT who is the most important?
1%
1% - Creators or influencers
9% - Editors
90% - Couch potatoes
Where’s the1% here?
1%
Who are they?
Tweeters Reviewers
Users
Face bookers
Wiki writers
BloggersMashupers
Article writers
What drives them?
• Passion
• Money
• Sharing
• Attention
• Status / ego
• A sense of belonging
How do you befriend the 1%
• Ask their opinion
• Give them input
Who are they and why are they important in a 1% strategy?
Lets look at the 9%
Commenter's
taggers
Diggers
PromotersWriters
Commenter's
Sphinner's
NetworkersDistributers
Who are the 90%
Why are they important?
Followers
Numbers
Fans
Communities
1 in 5 communities fail
WHY?
They didn’t consider
The 1%
What is a 1% strategy?
• Work out your 1%
• Say hello to your 1%
• Listen to your 1%
• Give back to your 1%
Can anyone give me an example of a company that does this well?
Sony Bravia worked outThey had a 1%
They give them free TV’s
They bring them to the Advert filming days
They listen to them
Sony Bravia sold out of TV’s within days of the advert release
After a shakey start DellNow listens!
The 1%
• Are the new focus groups
• The new market research
• The real customer
So
CAN YOU SEE THEM NOW
Now for visual FUN Fun FUN
A clients site
A clients site
A clients site
http://www.aharef.info/2006/05/websites_as_graphs.htm
I've used some color to indicate the most used tags in the following way:
blue: for links (the A tag)
red: for tables (TABLE, TR and TD tags)
green: for the DIV tag
violet: for images (the IMG tag)
yellow: for forms (FORM, INPUT, TEXTAREA, SELECT and OPTION tags)
orange: for linebreaks and blockquotes (BR, P, and BLOCKQUOTE tags)
black: the HTML tag, the root node
gray: all other tags
The end
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