2010: visualising the experience
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Andrew spoke at the third meeting of the 2010 Partners Forum on the possible ways in which the City could experience and interpret the 2010 event visually. This included ideas on everything from how FIFA may brand the city, to how Cape Town could follow the examples of cities in Germany during 2006 – thus creating a unique brand for ourselves for 2010 and beyond.TRANSCRIPT
201visualising the experience
2010 central city partners forum III 21 April 2009
Our thanks…
For visual material and information contained in this presentation:
The FIFA World Cup Germany 2006 and Host Cities
Lesley de Reuck and his 2010 Team, City of Cape Town including Pam Naidoo, Lorraine Gerrans (Green Goal and Host City Beautification) and the Transport VTOPS team
Sheryl Ozinsky and the 2010 team including the landscapers and architects on the Green Point Urban Park project
how they will brand…
FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
Virgin Active gym – to be included inside but City should speak with owners to explain
Old Fire Station – potential to be purchased and create RPP risk
Proposed tennis centre – currently sports fields
Sea Point Civic Centre
Police station
Residential apartments (low RPP risk) but cafes and restaurants along the sea front could attract many spectators and, therefore, attractive for ambush activities
Proposed new line of the Exclusion Zone – red dotted line.
Hotel school – low risk
V&A Waterfront mall – major tourist attraction – large risk of ambush activities
Hospital
McDonald’s restaurant – formerly carved out of the Zone. We recommend it is included inside the Zone.
Proposed parking on the grass central reservations of the road – vulnerable to ambush – request that they are inside the Zone
BMW dealership
FIFA exclusion zones: clearly demarcated
what the fans did …
blue goal project…
what MUNICH did …