[venture lab] jets - oap final report

JetsJets

Where we are?Where we are?

Seat maps for passenger's flightsSeat maps for passenger's flights• Search your flight

• Browse cabin maps

• Choose the best seat using a colored seat

map with extensive info

• Now - iPhone only. iPad & Web - in

development

What’s next?Value Proposition 1 - Jets Social

What’s next?Value Proposition 1 - Jets Social

• Browse Facebook, LinkedIn and Twitter profiles of people you will be flying with

• Seat next to an interesting person during your flight• Meet interesting people during layovers• Read other fliers comments and ratings on flight,

airline, cabin• Have your own personal flight stats• Import flights from TripIt

Customer segment

Frequent flyers with iOS devices who are interested in:

•having details seat maps for their flights.•sharing their flight information with others & finding companions for the flight•having personal flights statistics

Market size

CompetitorsCompetitors

Revenue streams

• Premium features (e.g. flight tracking)• Advertising• Booking affiliate

VP testing

• 2 face to face interviews• email communication with Jets app customers• feature requests from customers• Web survey (http://bit.ly/JetsSocialSurvey)

responded by 44 people;

Survey results

Risks

• Low audience to cover app operation and development costs

• Low probability of meeting a person during a flight due to high number of daily flights (~100K worldwide, ~30K US)

• Flight search data inaccuracy for certain world regions (Asia, Oceania)

• Not enough incentives to contribute reviews

SummaryExisting & potential customers like our value proposition. But to create a sufficient audience for social engagement the product should be:•free for users•have accurate information•deeply integrated into existing social networks

Revenue is planned to come from ads and premium features

Value Proposition 2 Airline booking seat maps

Value Proposition 2 Airline booking seat maps

• Many airlines offer seat upgrades for extra fees• Airlines tend to have rather rough seat maps inside

seat selection engines• We believe the probability of seat upgrade can be

increased having Detailed seat map Visually explaining premium seat benefits

• Detailed & specifically tailored seat maps integration can lead to increased airline revenue

Customer segmentAirlines using paid seat upgrades

Air arabia

FlyDubai KLM

United Airlines

* Screenshots from respective airlines seat selection systems

Value proposition exampleValue proposition example

Link to full plane Link to full plane

CustomersCustomers

http://images.google.com

Possible Revenue streams

• Integration & support fees» or

• Service subscription» or

• Added upgrade revenues share

Testing VP

• No personal or email conversations was held yet. We’re in process of finding ways to reach airlines.

Risks

• Hard to get to the “right” people in the airline• Upgrade probability might not change

Summary: additional market research is required