value proposition designer canvas - case graphine

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Opportunity Recognition Workshop.The Value Proposition Designer

Case study : GRAPHINE

“Business opportunities are like buses, there’s always another one coming.”

Richard Branson

Part 5: Case study

The case Graphine Software

Background: UGhent – iMinds technology

Developed in ICON project

Software technology for compression and rendering of graphics and textures

The case

Graphine Software

Background: UGhent – iMinds technology

Developed in ICON project

Software technology for compression and rendering of graphics and textures

Spin-off ready to go to the market now

The case

Customer jobs• Main customers are companies requiring usage of high-

quality graphics / textures• Mainly to be found in e.g. gaming, commercial breaks or

animated movies• Jobs:

• Compression / decompression of graphics / textures

The case

Customer pains• Limited computing power (loading time of graphics and textures)• Storage needs• Quality of the graphics and textures limited by the former two pains

The case

Customer gains• Reduction in amount of memory space needed• Faster rendering of graphics and textures• Increase the quality (‘look and feel’) of graphics and textures• Easy integration of tool into production process

The case

Products & services• Software technology (SaaS) as engine to develop, compress and render

textures and graphics

The case

Pain relievers• Less storage capacity required• Faster rendering of graphics and textures• Less computing power required

The case

Gain creators• Technology can be used on various platforms (PC and mobile)• Quality of the graphics and textures increases (level of detail, uniqueness,

‘look and feel’)

Questions?