user generated content and sports

User Generated Content

Turning Every Fan into a Super Fan!

Advertising – TV, Radio, Mail, Print, Billboards

Promotion – Special Events, Contests, Discounts, Community/ Youth Outreach

Sales and Merchandising – Team Gear and Products, Clothing, Sports Equipment

Online Marketing – Websites, Banner Ads, Per Click

User Generated Content – Blogs, Fan Sites, Chat Forums, Word of Mouth

Integrating UGC into Existing Sports Marketing Strategies

58% of businesses plan to increase their social media marketing to boost their online presence this year.

Incorporating Multiple Strategies for Greater Impact

UGC

User Generated ContentExpanding Your Reach

Fan Blogs

Team Fan Site

Individual Player

Webpages

Multi-Platform Capability

Keep experience consistent across platforms Individuals can transition from computer,

tablet or smart phone throughout the day with minimal experience difference.

Make an Easy Connection

What Makes a Successful UGC Page?

The Fans!

Never under estimate the power of a devoted sports fan!

Connect Engage Encourage

Individuals are more likely to return to webpages in which they have posted content.

Make Your Fans Part of the Team

Notable Teams that have embraced UGC and Fan Participation

Campaign resulting in $17,000 in revenue increases.

24hr pre-sale resulted in $74,000 in ticket sales.

Fan contest generated 4 million Facebook impressions.

500 combined Facebook and Twitter followers.

NJ Devils’ “Mission Control” makes loyal fans part of the team

University of Oregon “Quack Cave” is Social Media Hub

Keep content fresh and consistent Actively respond to fans Make links easily accessible Give back to the fans/Call to action

Contests Giveaways Highlighted fan of the week

40% of users do not return to a site when their first visit is a negative experience.

Avoiding Potential Pitfalls

Staying Connected in a Smart World

* Updates on the go.* Current Stats and Scores.* Broadcast Updates. * Fantasy Teams.* Blog Postings.

Keep Them Coming Back

UGC Additional Team Exposure

Fan Involvement/Dedica

tion

Increased Ticket/Merchandi

se Sales

Brand Growth/Promotio

n/Increased Attendance

AD DOLLARS!

Resulting Effects of UGC

UGC Support Good for the team. Good for the fans. Good for the bottom-line.

Ensuring that no money is left on the table.

UGC Bottom-line