twc proj2 presentation4

Souzousha

Souzousha’s Autism Routine

Sychroniser

Content

• Process – Autism• Process – Joy• Market Research – Xin Min• Prototype (Stages) – Oriel• Prototype (Final) – Anqi• Business Plan – Inez• Sustainable Competitive Advantage - Benjamin

Impairment in …• Social Interaction• Communication• Imagination

Manifests in the form of…• Rigidity in thought and behavior

complex disorder

No cure

What is Autism?

• Autism does not choose

•We want to achieve reintegration

•The life of an individual with Autism can be improved

So Why Autism?

Brainstorm

Market Research / Preliminary Ideas

Feedback from class / Surveys

Faith Kidz

Focus groupPrototype 1(screen shots)

Autism Association of Singapore

Current Status

Prototype 3(handphone)

Prototype 2(caretaker’s side)

Find Investors / Buyers / Sponsors

End Point

Starting Point

The Missing Link

Week 8Week 9

Week 10 Week 11Week 12

Process

Process – Week 8

Starting Point• Brainstorming of Ideas

Feedback from class / Surveys

Prototype 1

Focus group Prototype 2

Process – Week 9Settings

Prototype 2

Programmer

Prototype 3(handphone)

Process – Week 10

Process – Week 11

Prototype 3 - Screen when alarm ringsTested our prototype on caretakers and therapists

Current Status

Prototype 3 Find Investors / Buyers / Sponsors

Process – Week 12/13

Market Research

Market Research

Market Research

• Mr Senthilkumaran Pathlight School

• Ms Esther Sim Pathlight School

• Ms Serinn Quek Teacher of a Special School

• Ms Jane Lim Has siblings with Autism

• Ms Sharon Wong Teacher of a Special School

• Ms Ho Hil May Educational Psychologist MOE

• Ms Sandra Low Educational Therapist

• Ms Sarah Ong Teacher of a Special School

• Faithkidz Class for children with special needs

Our Sources

Market Research

Our Prototype

Our Prototype

Our Current Prototype

Set alarm here

Future Development

Brush Teeth

Done?

Back to Time

ea_

Future Development

Future Development

How does it help?

• Promotes consistency • Communicate schedule activities• Compensates for their weaknesses• Support for workers with autism

How does it help?

Phase 1: 1st to 10th Month

Objectives: •To test out our product

Target Audience: People with autism

Distribution Channel: •Through personal contacts

Customer Relations:•Build a relationship with these people to get feedback and testimonials

Objective:

•To refine and launch our product

Target Audience: Kids in autism schools

Distribution Channel:

• B to C: set up booths at special Schools

Customer Relation:

•Build relationships with the special schools

Sponsorship:

•NOKIA- older models

Phase 2: 11th to 22rd Month

Objective:

• To target a new and bigger audience

Target Audience: People with autism from all over the world

Distribution Channel:

• Website

Customer Relation:

Build direct relationship with consumers through forums and feedback

Phase 3: 23th to 34th Month

Business Plan

Financial Plan : Phase A (First 10 months)To test our product

Cost StructureCash inflow

• Programming mock up= $250• Marketing + Miscellaneous =$100

• Investment $50 X 7 = $350

Business Plan

Cost Structure

Investment•Programming- future development of device: $500

Financial Plan : Phase B (Next 12 months)Expanding to the local market

•Special SchoolsPathlight – 50 unitsEden School -50 unitsAWWA School -50 units St Andrew's Autism School -50 units

200 units*($19.90)

Revenue streams

Total cash flow = (200*19.90) - $500 = $3480

Business Plan

Cost Structure Revenue streams

Financial Plan : Phase C (Next 12 months)

• Selling of device- $69.90*1000units

Total cash flow = (1000* $69.90) – (1000*$50) = $19900

Investment•Putting it on a device: $50 *1000units

Total profit = $19900 + $3480 = $23380

Business Plan

• Concept• High Tech

Differentiation

Sustainable Competitive Advantage

Life

People

Profits

Planet

Why Invest?

Thank you!