travelhuddle - josiah mackenzie - reviewpro
Post on 29-Aug-2014
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Fresh Ideas for Social Business
@HmarketingHelp @ReviewPro
Branding(more important than ever)
Obsess over product
Take money from your advertising budget,and invest it in product design
Define
Deliver
Distribute
Defend
Social technologies change how
brands are built
Customer feedback is shifting
Hotel guests write 4 positive reviews for every negative review.(ReviewPro analysis of 100+ million reviews)
What causes negative reviews?
People say whatever they want,whenever they wanthowever they want
Get technology in place to collect, process, and interpret
social feedback
....then keep going
Technology is just one ingredient for success in social business
The human element
Reputation managementis
Operations management
“Don’t let Marketing write chequesthat Operations can’t cash.”
- Michael Hraba
Build repeatable operational systemsfor constant improvement
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