the first agile market research firm. live and actionable customer feedback at your ... · 2021. 1....

The first agile market research firm.

Live and actionable customer feedback at your innovation table

THE RISK OF GUT FEELING

DELIVERY -EXPECTATIONMISMATCH

INNOVATION PROJECT

START

PRODUCT MARKET FIT

MARKET RESEARCH

MARKET RESEARCH

= PROJECT DECISION

THE RISK OF CREATING APRODUCT-MARKET MISMATCHIS GROWING WITH EVERYUNVALIDATED DECISION.

“

”

INNOVATION PROJECT

START

PRODUCT MARKET FITDECISION

EXPERIMENT EXPERIMENT

DECISION

EXPERIMENT

DECISION

EXPERIMENT

DECISION

RESEARCH IN THE PALM OF YOUR HAND

THE BEST WAY TO REDUCE THECOST OF INNOVATION IS TOREDUCE THE RISK OF TRYING“

”

TANGIBLE & VISUAL PROTOTYPES

CUSTOMER VALIDATED PITCH

CHALLENGE

DA

TA

DR

IVE

N

HA

CK

AT

HO

N

48hours

DATA DRIVEN MANAGEMENT

DECISION IN 48 HOURS

EXPLAINER VIDEO OF INVOICE

//Idea: Use explainer videos to clarify

invoices in order to reduce number of

invoice complaint calls

PIVOT //People react adversely to prototype - video

invoice complaints have an emotional

dimension

CUSTOMER JOURNEY //Explore customer journey for different –

less emotionally loaded - incidents (

Digibox issues, infrastructure works,..)

CO-CREATION //Via which channel you want to be informed

about incidents? Buffl user: why not on my

tv-screen?

QUANTITATIVE CHECK //Yes, notify me on my tv screen please

SERVICE CENTER ON TV //Further research: UX/UI, push notifications,

privacy issues,..

CONCEPT PITCHING

HACKATHONKICKOFF

Diminish the number of calls for Telenet

customer care center – Significant cost

savings

RESULT

o High potential projects:

Created 5 times faster!

Created 4 times cheaper!

Approved immediately by board!

o Bad ideas fail fast:

Objective decision making

Prevent financial disasters

Prevent psychological disasters

TYPICAL USE CASE

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HACKATHON TIMELINE

ANALYSE PROBLEM AND

DEFINE VALIDATION

STRATEGY

GATHER &

ANALYZE DATADEFINE NEXT EXPERIMENT

BASED ON INSIGHTS

USE OF BUFFL PLATFORM

VALIDATION CONSULTANT

Research design

Survey set-up

Interpretation of results

DATA POOL*

€1.500

€800/day

VALIDATION HACKATHON

DOES IT IN 48h

*pricing dependent on respondents profile and experiment runtime

€ 500 - €5000