the candidate experience: define, measure, predict | webcast

The  Candidate    Experience:  Define,  Measure,  Predict  

Amelia  Merrill  VP,  Talent  Acquisi<on    

and  Employee  Engagement  

RMS  

Heather  Tinguely  Senior  Program  Manager  

Microso8  

…a conversation exploring the definition, measure and business necessity for treating candidates well

Chris:na  McClung  Director,  US  &  Int’l  Card  

Recrui<ng  

Capital  One  

Moderator:  Gerry  Crispin    Chief  Navigator  CareerXroads  

Heather                                                            Chris<na                                                              Amelia    

Audience  Q  &A        Audience  Polls    

-­‐20  

-­‐10  

0  

10  

20  

30  

40  

50  

60  

70  

80  

90  

0   10   20   30   40   50   60   70   80   90  

Re-­‐App

ly  

Refer  

CandE  Net  E²  Scores  

There  is  a  [measurable]  difference  in  how  candidates  are  treated  

The  only  real  ques:on  is  what  it  means  to  your  company  

“How Likely are you to APPLY AGAIN?”

“Extremely Likely”

5.7%

“Definitely Not”

“Extremely Likely”

“Definitely Not”

24.7%

62.0%

0.6%

TalentBoard 2014 Copyright ©

“How Likely are you to REFER someone in the future?”

I would actively encourage others to apply

I would actively discourage others from applying

I would actively encourage others to apply

I would actively discourage others from applying

61.5%

0.5%

5.8%

27.0%

TalentBoard 2014 Copyright ©

6

“I…will increase my purchasing power.”

38.8%

30.8%

customer

“I…will take my Purchasing power somewhere else.”

“How Likely are you to change your status as a CUSTOMER?”

TalentBoard 2014 Copyright ©

Tell  us  a  liHle  more  about  your  company  and  role  before  we  get  into  

the  details  of  your  Candidate  Experience.  

Heather                                                            Chris<na                                                              Amelia    

When  you  started  down  this  path  to  improve  your  candidate’s  experience  did  you  have  any  

‘push  back’?  

What  were  the  first  one  or  two  ‘prac:ces’  you  changed,  added  or  

improved  and  why?  

Heather                                                            Chris<na                                                              Amelia    

Beyond  what  you  already  said  were  there  measures  how  you  treat  candidates  you  could  :e  

back  to  business  results?    

Heather                                                            Chris<na                                                              Amelia    

The  phrase  ‘black  hole’  has  become  a  rallying  cry  highligh:ng  candidate  frustra:on.  

 How  do  you  handle  the  candidate’s  interest  in  their  

status?      

Heather                                                            Chris<na                                                              Amelia    

How  do  you  handle  ques:ons  prospects  have  before  they  apply…when  they  are  researching  your  company?  [audience poll] -  Can prospects call, email, text message recruiters directly? -  Do you have SM like Linkedin Groups, Talent Communities, Facebook fan pages where Q&A can take place?

-  Do you have interactive FAQs, recruiter blogs linked on your Company site’s career pages?

-  Do you have chat rooms or webinars emphasizing specific jobs?

Heather                                                            Chris<na                                                              Amelia    

How  do  you  communicate  with  candidates  who  apply  but,  never  make  it  to  finalist?  

 Do  you  differen:ate  between  those  who  were    

qualified  and  those  who  weren’t?    

Heather                                                            Chris<na                                                              Amelia    

What  else  would  you  like  to  do  that  you  believe  impacts  candidate  engagement?  

Heather                                                            Chris<na                                                              Amelia    

What  advice  would  you  offer  to  your  colleagues  listening  in  who  are  interested  in  improving  their  candidates’  experience?  

Heather                                                            Chris<na                                                              Amelia    

Thank  You!  

Heather                                                            Chris<na                                                              Amelia