By CA. Deepak S Mulchandani

How to Prepare For CA-IPCC Paper 7B Strategic Management

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1 • About SM & Why SM in CA

2 • Subject Overview & Institute Expectations

3 • Myth V/s Realities

4 • Chapter wise Overviews

5 • Exam pattern Analysis

6 • Strategies to crack the SM paper

Agenda

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Page 3

About Strategic Management

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Why Strategic management in CA

Financial Technical

Commercial & operational Legal

CA

the advise from the CA becomes more practical rather than theoretical and bookish

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Subject Overview & Institute Expectations

50 Marks

7 chapters

Theoretical Questions

Reasoning questions

Situational knowledge Application

Strategic Management

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Origin Of SM

Indian Origin Western Origin Chanakya

Peter F Drucker

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MYTH V/S REALITY Sach ka Saaamna

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Sach ka Saamna -1

Myth It is very

similar to management studied in XII class

Reality It’s a step further from

XII class management Most students keep

each other happy repeating the 12th class stuff

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Sach ka Saamna -2

Myth There are too

many books to study in market for a subject of 50 marks

Reality The Study material of

ICAI is having the best compilation of all topics in a crisp way

Books available in market are for MBA students and they do not comprehensively cover the syllabus of CA

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Sach ka Saamna -3

Myth 15-20

Marks Case studies are a big gamble

Reality Case studies are no

more a part of exams now

As it limits the no. of topics to be asked in balance 35 marks

So q’s of past examination of case studies are no good now

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Sach ka Saamna -4

Myth This subject

has no relevance in future

Reality It has maximum

relevance in future because it connects all the subjects

Taxation policy Government decisions can only understood by strategic implications on business

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Chapter wise Overview

Ch-5

Ch-1

Ch-2

Ch-3

Ch-6

Ch-4

Ch-7

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Ch-1 Business Environment

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Ch-2 Business Policy & SM

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Ch-2 Contd….. Pawns represent

functional level workers

Elephant, camel & horse represent business level managers

King and Wazir represent CEO and Top level people

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Arrangement of chapters

Ch-2 & 4

Ch-3

Ch-5

Ch-6

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Ch-3 Strategic Analysis How to deal with

specific business situations

Various tools to analyse business from different levels

Organization level analysis then business level

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Ch-4 Strategic Planning Strategic

planning process elaboratively explained

Deals with top level talks

Deals with directional decisions of business

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Formation of functional strategies

Chapter divided into 4 parts Marketing Production Finance Human

Resource

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Ch-6 Strategic Implementation

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Ch-6 Contd.…. Concept of formulation v/s

implementation Organisation structures Value chain Analysis Developing core competencies Culture V/s Strategy conflict

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Ch-7 Reaching Strategic Edge Talking about TQM Six Sigma BPR Benchmarking SM in NGO’s ,

Government Agencies , etc

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Exam Pattern Analysis– Nov07 to Nov-12

0

20

40

60

80

100

120

140

160

180

Ch-1 Ch-2 Ch-3 Ch-4 Ch-5 Ch-6 Ch-7

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Strategies to crack the paper 1. Approach chapters with a

prepared mindset i.e. what this chapter will teach me

2. If multiple topics are there in a single chapter then prepare notes in a tabular form to avoid confusion

3. Prepare mnemonics of well known concepts and main definitions

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Strategies to crack the paper 4. Should have a solid command

over definitions of Components of business environment (ch-1) Strategy and its levels (ch-2) Strategic management (ch-2) SWOT , Situational Analysis etc (ch-3) SM process and every component of it (ch-4) Functional level definitions of all levels ( ch-5 ) Concepts of formulation, implementation (ch-6) Basics about concepts i.e. what it is and how it

works ( ch-7)

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Strategies to crack the paper 5. Definitions of various authors

given in the chapter should be understood rather than just reading it

6. Use practice manual and past Revisionary test papers to improve your writing skills avaialble at BOS Knowledge portal

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Strategies to crack the paper 5. Stop Stop Stop doing a trend

analysis of past examination questions because

“ THERE IS ONLY ONE TREND THAT THERE IS NO TREND “

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CA. Deepak S Mulchandani

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