the candidate experience: define, measure, predict | webcast
TRANSCRIPT
The Candidate Experience: Define, Measure, Predict
Amelia Merrill VP, Talent Acquisi<on
and Employee Engagement
RMS
Heather Tinguely Senior Program Manager
Microso8
…a conversation exploring the definition, measure and business necessity for treating candidates well
Chris:na McClung Director, US & Int’l Card
Recrui<ng
Capital One
Moderator: Gerry Crispin Chief Navigator CareerXroads
Heather Chris<na Amelia
Audience Q &A Audience Polls
-‐20
-‐10
0
10
20
30
40
50
60
70
80
90
0 10 20 30 40 50 60 70 80 90
Re-‐App
ly
Refer
CandE Net E² Scores
There is a [measurable] difference in how candidates are treated
The only real ques:on is what it means to your company
“How Likely are you to APPLY AGAIN?”
“Extremely Likely”
5.7%
“Definitely Not”
“Extremely Likely”
“Definitely Not”
24.7%
62.0%
0.6%
TalentBoard 2014 Copyright ©
“How Likely are you to REFER someone in the future?”
I would actively encourage others to apply
I would actively discourage others from applying
I would actively encourage others to apply
I would actively discourage others from applying
61.5%
0.5%
5.8%
27.0%
TalentBoard 2014 Copyright ©
6
“I…will increase my purchasing power.”
38.8%
30.8%
customer
“I…will take my Purchasing power somewhere else.”
“How Likely are you to change your status as a CUSTOMER?”
TalentBoard 2014 Copyright ©
Tell us a liHle more about your company and role before we get into
the details of your Candidate Experience.
Heather Chris<na Amelia
When you started down this path to improve your candidate’s experience did you have any
‘push back’?
What were the first one or two ‘prac:ces’ you changed, added or
improved and why?
Heather Chris<na Amelia
Beyond what you already said were there measures how you treat candidates you could :e
back to business results?
Heather Chris<na Amelia
The phrase ‘black hole’ has become a rallying cry highligh:ng candidate frustra:on.
How do you handle the candidate’s interest in their
status?
Heather Chris<na Amelia
How do you handle ques:ons prospects have before they apply…when they are researching your company? [audience poll] - Can prospects call, email, text message recruiters directly? - Do you have SM like Linkedin Groups, Talent Communities, Facebook fan pages where Q&A can take place?
- Do you have interactive FAQs, recruiter blogs linked on your Company site’s career pages?
- Do you have chat rooms or webinars emphasizing specific jobs?
Heather Chris<na Amelia
How do you communicate with candidates who apply but, never make it to finalist?
Do you differen:ate between those who were
qualified and those who weren’t?
Heather Chris<na Amelia
What else would you like to do that you believe impacts candidate engagement?
Heather Chris<na Amelia
What advice would you offer to your colleagues listening in who are interested in improving their candidates’ experience?
Heather Chris<na Amelia
Thank You!
Heather Chris<na Amelia