tetuan valley startup school iv - spring 2011 - week 1

StartupSchoolSpring2011

TetuanValley,April2011

Week1

Patrocinado por Centros par/cipantes

Con la colaboración de

April 7th May 13th

Demo DayTVSS Spring 2011

w1 April The Way of the Startup

w2 April

w3 April

w4 April

w5 May

w6 May

Evangelizing & Selling

Projections

Planning & Budgeting

Pitch your startup

Funding & Managing

19h00-20h00 Class topic

20h00-21h00 Demos teams 1-5

21h30-22h30 Demos teams 5-10

21h00-21h30 Guest speaker

INTRODUCTION“The hardest thing about getting started is getting started”.

Guy Kawasaki

ENTREPRENEUR“My son is now an ‘entrepreneur’. That’s what you’re called when

you don’t have a job”Ted Turner

START-UPS“The difference between a vision and a hallucination is that

other people can see the vision”.Marc Andreessen

INNOVATION“The key to success for everything in business, science and

technology is never to follow the others”.Masaru Ibuka

The ultimate A-Team

THINKBIG

THE WORLD IS FLAT“Nowadays, anyone who cannot speak English and is incapable

of using the Internet is regarded as backward”.Al-Waleed bin Talal

FAIL, Just Do It“I didn't fail the test, I just found 100 ways to do it wrong”.

Benjamin Franklin

The Lean Startup

Lean manufacturing - Toyota Way

Lean startup = lean manuf. + customer dev.

Revenues from day 1

Customers and features unknown

Low burn, not cheap

“Startups that succeed are those that manage

to iterate enough times before running out of

resources”

- Eric Ries

The Lean Startup

Problem Solution Unique ValueProposition

Key Activity Channels

Unfairadvantage

CustomerSegments

Cost structure Revenue Streams

Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying

Activity that drives retention/revenue

Can’t be easilycopied or bought

Target customers

Path to customers

Customer Acquisition CostsDistribution costsHostingPeople, etc.

Revenue ModelLife Time ValueRevenueGross Margin

Lean Startup Canvas

Lean Startup Canvas

Do we have a problem worth solving?Customer Discovery

Problem Solution Unique ValueProposition

Key Activity Channels

Unfairadvantage

CustomerSegments

Cost structure Revenue Streams

Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying

Activity that drives retention/revenue

Can’t be easilycopied or bought

Target customers

Path to customers

Customer Acquisition CostsDistribution costsHostingPeople, etc.

Revenue ModelLife Time ValueRevenueGross Margin

Lean Startup Canvas

Problem Solution Unique ValueProposition

Key Activity Channels

Unfairadvantage

CustomerSegments

Cost structure Revenue Streams

Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying

Activity that drives retention/revenue

Can’t be easilycopied or bought

Target customers

Path to customers

Customer Acquisition CostsDistribution costsHostingPeople, etc.

Revenue ModelLife Time ValueRevenueGross Margin

Lean Startup Canvas

MVP

Lean Startup Canvas

Do people want my solution?Customer Validation

Problem Solution Unique ValueProposition

Key Activity Channels

Unfairadvantage

CustomerSegments

Cost structure Revenue Streams

Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying

Activity that drives retention/revenue

Can’t be easilycopied or bought

Target customers

Path to customers

Customer Acquisition CostsDistribution costsHostingPeople, etc.

Revenue ModelLife Time ValueRevenueGross Margin

Lean Startup Canvas

Lean Startup Canvas

How do I accelerate growth?

Problem Solution Unique ValueProposition

Key Activity Channels

Unfairadvantage

CustomerSegments

Cost structure Revenue Streams

Top 3 problems Top 3 featuresSingle, clear, compelling message thatstates why youare different andworth buying

Activity that drives retention/revenue

Can’t be easilycopied or bought

Target customers

Path to customers

Customer Acquisition CostsDistribution costsHostingPeople, etc.

Revenue ModelLife Time ValueRevenueGross Margin

Lean Startup Canvas

Lean Startup Loop

Build / Measure / Learn