social trends, why they are important and why they are not

@brandjoe

Goodbye

Product Development MarketingGH

Algorithms

Growth Hacking

Real time

MobileGoogle+

Visual

Video

Look alike LA

Adoption

ello

Trends = Opportunities

Look alike

Take your email database push it into Facebook's customs audiences, think about targeting the audiences with different messages

Google+

Ensure your keywords are not only implemented on site, but throughout your social channels. Get a G+ page!

Realtime

Build a real-time program into your social activity. Hunt down newsworthy content and connect it to your business

Algorithms

Allocate budget to paid media on social, unfortunately it’s becoming more and more important

LA

Trends = Opportunities

Growth Hacking

Build the network economy into your campaigns

Video

Get creative! Tools like goanimate.com & videoscribe.co can help

Mobile Social

Ensure you are delivering joined up experiences across your devices, if your content is not mobile ready, it should be!

Visual

Create more bite-size visual content – Great tool called canva.com

What has not changed?

Share Rank

Emotion Pays

The dramatic arc

Exposition

Rising actionClimax

Denouement

Falling action

Introduces

important

background

A series of related

incidents build toward

the point of greatest

interest

The climax is the turning point, which changes the protagonist’s fate

The conflict between the protagonist and the

antagonist unravelsUnravelling or untying

of the complexities of a

plot

Relevant and unexpected

Irrelevant and expected

Irrelevant and unexpected

Relevant and expected

Irrelevant Relevant

Expe

cted

Une

xpec

ted

The Relevant & Unexpected

Thank you