smart social recruiting

SWINGGROUPMore inspiring

Smart Recruiting Through Social Media

Digital Marketing First Exhibition 2012Brussels - 11th October

WHY WOULD ANYONE RECOMMENDYOUR COMPANY BRAND TO ANOTHER?

Why would anyone recommend your company brand to another?

THE VALUE OF EXPERIENCES

• The experience element in the above formula is critical

• Experience and conversations are the engine room of learning, and conversation is the first learning technology

• Attract and retain the best employees• Create a better company or brand image• Deliver superior customer value• Increase revenue and market share• Achieve higher contribution margins• Increase customer share of wallet

Why would anyone recommend your company brand to another?

HIGHER EMPLOYEE LOYALTY HELPS YOU

EFFECTIVENESS OF SOCIAL MEDIA

Effectiveness of social media

• The greater the number of users in a network the greater the value of that network• The greater its power of attraction for potential

new users• It is an exponential curve

METCALFE’S LAW

Effectiveness of social media

SOME SOCIAL MEDIA STATISTICS

Effectiveness of social media

SOME SOCIAL MEDIA STATISTICS• More than half the population is under 30• 96% of Millennials have joined a social network• Facebook has more internet traffic than Google• YouTube is the second largest search engine in the

world• 25% of search results for the World’s Top 20 largest

brands are links to user-generated content• 34% of bloggers post opinions about products &

brands• 80% of companies use social media for recruitment• Social Media is the #1 activity on the web

Effectiveness of social media

SOCIAL MEDIA VIRAL POWER1 employee opens up a potential network of 50 to 150 valuable candidates

# employees 1Average social network contacts per employee 150Peers % = people with same interests, education, ... 20%

Referral % = send through % Scenario 1 Scenario 2-first degree 30% 50%- second degree 10% 15%- third degree 2% 3%

# potential candidates/degreeFirst Second Third

Scenario 1 9 27 16Total 9 36 52

First Second ThirdScenario 2 15 68 61

Total 15 83 143

GETTING THE CONVERSATIONON YOUR EMPLOYER BRAND GOING

Getting the conversation on your employer brand going

COMPREHENSIVE SOCIAL RECRUITINGActivate a new recruitment platform to find and attract qualified candidates• Use the power of social networks• Build an own pool of qualified resumes for current

and future vacancies• Significant reduction of recruitment time• Lower cost per hire

Getting the conversation on your employer brand going

COMPREHENSIVE SOCIAL RECRUITINGEmployees feel appreciated and are more motivated• Transparent follow-up• Lower staff turnover• Strengthen your employer brand• Boost your competitive intelligence

European and global reward fulfilment:• Custom-made rewards for maximum motivation• Performance-related• Instant rewarding for unique employee experience

FULFILLING YOUR EMPLOYERVALUE PROPOSITION

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

EASY LOGIN PROCEDURE

• Standard login procedure• Or with Facebook/Twitter

Account• Unique employee code

to validate entry

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

JOBS AND REFERRAL STATUS HOMEPAGE

New jobs and incentives

My top 3 referrals

Employee profile

Search engine

Direct lead

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

INSPIRING REWARDS• Real-time rewarding for instant

motivation• Multilingual Digital Vouchers • Benelux + 400 brands• Germany + 100 brands

• Multiplatform API connections with other gift voucher/gift card providers possible

• Easy international roll-out• Available languages: German,

French, Dutch, English (Q1 2013)

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

OPEN VACANCIES LISTING

Job

Incentive

Forward this job

You can sort the list on job title, value of the incentive or publication date

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

OPEN VACANCIES LISTING

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

DETAILED JOB DESCRIPTION

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

EASY SOCIAL REFERRAL POSSIBILITIES • Jobs are posted in the social networks in only two or three clicks • Thanks to links it is traceable who has spread the job so that the right

employee can be rewarded in case of success

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

SOCIAL REFERRAL: FACEBOOK 3 CLICKS AWAY • The text automatically appears with a link to the job description

• Can be shown on your own timeline or page, a friend‘s timeline, in a group• Forwarding in personal message is also possible

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

SOCIAL REFERRAL: LINKEDIN 3 CLICKS AWAY • The text automatically appears with a link to the job description

• Can be published as an update or in groups• Forwarding in personal message to a single contact is also possible

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

SOCIAL REFERRAL: TWITTER 2 CLICKS AWAY • The tweet is automatically linked with the job description

• The number of characters in the message is automatically reduced to the maximum of 140

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

SOCIAL REFERRAL: GOOGLE+ 2 CLICKS AWAY • The message is automatically linked with the job description

• The number of characters in the message is automatically reduced to the maximum

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

SOCIAL REFERRAL: XING 2 CLICKS AWAY • The title of the job and a link to the job description appear automatically

• The vacant job is mentioned as activity• The activity is visible on the homepage of the Xing contacts

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

EASY E-MAIL REFERRAL• The employee enters

name and e-mail address of his contact

• A ready-to-use message can be sent or can be changed first

• A traceable link refers to the job description

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

TAILOR-MADE REFERRAL RULES

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

DIRECT COMMUNICATION WITH HR

Fulfilling your Employer Value Proposition - EMPLOYEE FRONTEND

CORPORATE BRANDING POSSIBILITIES

Fulfilling your Employer Value Proposition - HR BACKEND

HR MANAGER BACK OFFICE LOGIN

• User management rights define access rights• HR manager versus HR recruiter versus HR assistant

Fulfilling your Employer Value Proposition - HR BACKEND

KPI HOMEPAGE DASHBOARD

The jobs can be filtered

Statistics for social media and success rate

New applicants

Funnel with main data

Overview of jobs for this HR manager

Search engine

Most active employees

Fulfilling your Employer Value Proposition - HR BACKEND

KPI HOMEPAGE DASHBOARD

Social media

Forwards

ClicksCandidates

Hires

Fulfilling your Employer Value Proposition - HR BACKEND

STAND-ALONE JOB EDITOROR JOB IMPORTJob title

Job description

Number of vacancies

Value of the incentive

Formating

Show job / Hide job

Fulfilling your Employer Value Proposition - HR BACKEND

JOB UPDATINGChange job title

Change job description

Raise or lower number of vacacies

Raise or lower value of incentive

Change formating

Show job / Hide job

Fulfilling your Employer Value Proposition - HR BACKEND

JOB REFERRAL SUCCESS OVERVIEW

The jobs can be filtered

Open jobs

Number of forwards

Number of reactions

Number of applicants

Number of hires

Fulfilling your Employer Value Proposition - HR BACKEND

CANDIDATE MANAGEMENT TOOL

Search employee(s)

Overview all employees

Applications on the basis of this employee‘s forwards

Hires on the basis of this employee‘s forwards

Earned reward

Fulfilling your Employer Value Proposition - HR BACKEND

CANDIDATE MANAGEMENT TOOL

The candidates can be filtered

Candidates

Application date

Evaluation of the applicant

Job

Status

Fulfilling your Employer Value Proposition - HR BACKEND

DIRECT COMMUNICATION WITH EMPLOYEES

Select one recipient

Or send a message to all employees

Messages can be labeled urgent

Write the message

Sent items

WHY WOULDN’T ANYONE RECOMMEND YOUR COMPANY BRAND TO ANOTHER?

SWINGGROUPBest-of-class in incentive marketing solutions

Consultancy

Solution development

Implementation

360° communication

KPI tracking

Fulfilment

*SWINGGROUP INCENTIVE PLATFORM IS POWERED BY MOTISHA™

Thank you for your attention

SwingGroup BeneluxKleimoer 169030 MariakerkeBelgiumTel. +32 (0)9 218 89 24sales@swinggroup.bebe.linkedin.com/in/everaertgunther@gunar2

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