sempl 18: petra Čadež

1

2

Dare to Be Yourself

Petra ČadežBrand Marketing Consultant

3

4

Brief career history

• Cluster Brand & Marcomms Director for Slovenia and Serbia – Si.mobil d.d. & Vip mobile, Serbia; Telekom austria Group

• Group Brand Director at Telekom austria Group, Vienna, Austria• Director Brand & Marketing Communications – Vipnet, Croatia• Director Brand, Marcomms & Market Intelligence – Vip mobile, Serbia• Head of Group Products and Services at mobilkom austria group

Services, Vienna, Austria• Head of Marketing Communications – Si.mobil d.d., Slovenia• PR director, Formitas BBDO, Slovenia • Project assistant, Pristop, Slovenia

5

Success is not a Coincidence...

6

7

Challenging Status Quo

8

NOTHING CHAGES IF

NOTHING CHANGES

9

10

Challenging Status Quo

Never settle, good is not good enough

11

Do what is right, not what is easy.

12

Challenging Status Quo

Never settle, good is not good enough

Take responsibility, make decisions

13

14

Challenging Status Quo

Never settle, good is not good enough

Take responsibility, make decisions

Integrity and moral at the core

15

16

17

Challenging Status Quo

Never settle, good is not good enough

Take responsibility, make decisions

Integrity and moral at the core

Never wake up thinking you know it all

18

Challenging Status Quo

Never settle, good is not good enough

Take responsibility, make decisions

Integrity and moral at the core

Never wake up thinking you know it all

Stay yourself

19

I am doing my job.

20

Considerations for how we do business today

• Do your job

21

MARKETING IS TOO IMPORTANT TO BE

LEFT TO THE MARKETING

DEPARTMENT

22

Considerations for how we do business today

• Do your job• Surround yourself with the best people

23

Considerations for how we do business today

• Do your job• Surround yourself with the best people• Trust and long term partnerships

24

Considerations for how we do business today

• Do your job• Surround yourself with the best people• Trust and long term partnerships• Critical thinking vs. Conformity

25

Conformity is what everybody else is doing,

regardless of what is right.

26

Considerations for how we do business today

• Do your job• Surround yourself with the best people• Trust and long term partnerships• Critical thinking vs. Conformity• Competence and integrity

27

Work in Progress

If Only I Knew Then What I Know Now

28

CHOOSE YOUR BATTLES WISELY

29

Breathe in,Breathe out,

Move on.

30

Open your mind before your mouth.

31

NOTE TO SELF:BE KIND,BE KIND,BE KIND.

32

WHATEVER YOU ARE, BE A GOOD ONE.

petra.cadez.73@gmail.com