retail scenario in india

Retailing Scenarioin India

Digin George

What is India?

India Provides one of the last, largely un tapped consumer market in the world

A trillion Dollar economy growing at 8-9%

60% of population is below 30 years Consumption opportunity is $445 Billion Its More than a country… 28 states,8 Major Religions,6000

Casts,72 Major festivals 16 cities contribute to over 75% of

FMCG sale in modern trade

Do you know? Our population

growth is slowing Literacy is growing Growth in

consuming class Poverty is declining Productivity is rising Per capita is

doubling 2nd rank in consumer

confidence

Retail Vs India Largest and fastest growing sector in India.

Modern retailing forms one point stop for all shopping.

Consumer gets a large product variety of brands to choose from one roof.

First it was a sellers market and now its changing to buyers market.

Some of the Key Players in Organised Retail

International Retail: At a Glance

38%

27%

13%

8%3% 2% 9%

USA EU Japan China

India Russia Others

Retail Sector in India

Retail

Organized 3%

Unorganized 97 %

Share of Organized Retail

SWOT Analysis

Strength Increasing demand driven by the country’s

young working population

Increase in per capita income which in turn increases the household consumption

Create win-win situation for all links in value chain ( suppliers, producers, retailers and customers).

Improvement in the standard of living.

Technology intensive industry

Weakness Lack of expertise in Supply Chain Management

Inadequate Infrastructure

Stringent Labour Laws

Lack of specialized professionals in Industry

Lack of industry status.

Government Restrictions on FDI

Non-Availability of Government Land.

Opportunities Change in consumer behavior pattern and

increase in disposable income.

Indian rural markets offer a sea of an opportunity for the retail sector.

Upcoming international Players

Healthy prospect for the fashion industry.

Threats

Indian taxation system favors small retail business.

Competition from unorganized Sector to the organized Sector.

Middle class Psychology.

Increasing Real Estate prices

Conclusion

Huge Scope for Development

Competitive Market

Organized retail is fast growing at a rate of 30% YOY

Greater opportunity for employment

Question?

References Swapna Pradhan:Retail

Management, ,Tata McGraw Hill,New Delhi

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