rebranding alagio

ALAGIOprofessional haircare

Hayley MartellMaryland Institute College of Art, 2013

r e b r a n d i n g

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contents

orginial packaging

comparing Alargio to other products

concept sketches

inspiration board

logo sketches

typeface study

final packaging design

application

brand extension: t-shirt

brand extension: motorcycle helmet

orginal packaging 01

comparing Alagio to other products 02

concept sketches

Exsisting Brand Values:trendysophisticatedunisexclassyexpensive air without actuallybeing expensive

New Brand Values:edgy, still classyunisexmore approachable, but keep the exclusive trend setter attitude

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who is this product for?young trendy professionals

inspiration board 04

logo sketches 05

typeface study 06

ALAGIO skia regular

ALAGIO Trebuchet MS

ALAGIO Thonburi

ALAGIO Tw Cen MT

ALAGIO Optima

ALAGIO Mr Eaves San OT

ALAGIO Maple

ALAGIO Lucida Sans

ALAGIO Lithos Pro

ALAGIO Helvetica Neue Ultralight

ALAGIO Helvetica Neue Light

ALAGIO Eurostle

ALAGIO EurekaSansOT

ALAGIO Corbel

ALAGIO Candara

ALAGIO Bryant Light

ALAGIO Bryant Regular

ALAGIO Bank Gothic Light

final type choice

Bryant

RegularABCDEFGHIJKLMNOPQRSTUVWXYZ

LightABCDEFGHIJKLMNOPQRSTUVWXYZ

Bank Gothic

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

final packaging design 07

application 08

brand extension: t-shirts 09

brand extension: motorcycle helmet 10