rebranding jarritos

5
Dress up your hydration with the Mexican soda everyone’s craving. www.jarritos.com

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The assignment was to collaborate with one other student and re-brand a product or service of our choice. We decided on Jarritos, the famous Mexican soda. We did three campaigns, and this is only one of them.

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Page 1: Rebranding Jarritos

Dressup

yourhydration

with

theMexicansodaeveryone’scraving.

www.jarritos.com

Page 2: Rebranding Jarritos

jarritosIf you’re an old fan of Jarritos, you might have to take a double-take the next time you walk by them. They’ve snazzed up their wardrobe since the last time you saw them. To ease up a bit, Jarritos have retired the old glass bottles for new textile-inspired aluminum cans. With their brand new look, they are sure to draw some attention to themselves. And don’t be fooled - these buddies are as decked out on the inside as they are on the outside, keeping up with the same

great flavors that have kept them going since their start in 1950. Jarritos have been tickling people’s tastebuds for more than half a century and have no plans of cutting back. With eleven mouth-watering fruit flavors, this Mexican soft drink is sure to have a long, full life as they continue to grow in the states. And to make things even better, all Jarritos are made with natural sugar. Can’t get much better than that. Go to your local grocery store to pick one up!

www.jarritos.com

Page 3: Rebranding Jarritos

Thestylishwaytodrink.

Page 4: Rebranding Jarritos

jarritosTOP REASONS TO SWITCH TO

www.jarritos.com

1. Made with 100% real sugar.

2. Taste the colorfulflavors of Mexico.

3. You get to drink fromsweet looking cans.

Page 5: Rebranding Jarritos

www.jarritos.com

jarritos

The New LookIf you’re an old fan of Jarritos, you might have to take a double-take the next time you walk by them. They’ve snazzed up their wardrobe since the last time you saw them. To ease up a bit, Jarritos have retired the old glass bottles for new textile-inspired aluminum cans. With their brand new look, they are sure to draw some attention to themselves.

The Same Great FlavorAnd don’t be fooled - these buddies are as decked out on the inside as they are on the outside, keeping up with the same great flavors that have kept them going since their start in 1950. Jarritos have been tickling people’s taste-buds for more than half a century and have no plans of cutting back. With eleven mouth-watering fruit flavors, this Mexican soft drink is sure to have a long, full life as they continue to grow in the states. And to make things even better, all Jarritos are made with natural sugar.

Great flavors to choose from:Guava, Mango, Fruit Punch, Limon-Lime, Mandarin, Watermelon, Tamarind, Strawberry, Lime, Grapefruit, and Pineapple.

www.jarritos.com