rebranding alagio

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ALAGIO professional haircare Hayley Martell Maryland Institute College of Art, 2013 rebranding

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MICA Graphic Design I Final Professor: Ellen Lupton

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Page 1: Rebranding Alagio

ALAGIOprofessional haircare

Hayley MartellMaryland Institute College of Art, 2013

r e b r a n d i n g

Page 2: Rebranding Alagio
Page 3: Rebranding Alagio

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contents

orginial packaging

comparing Alargio to other products

concept sketches

inspiration board

logo sketches

typeface study

final packaging design

application

brand extension: t-shirt

brand extension: motorcycle helmet

Page 4: Rebranding Alagio
Page 5: Rebranding Alagio

orginal packaging 01

Page 6: Rebranding Alagio
Page 7: Rebranding Alagio

comparing Alagio to other products 02

Page 8: Rebranding Alagio
Page 9: Rebranding Alagio

concept sketches

Exsisting Brand Values:trendysophisticatedunisexclassyexpensive air without actuallybeing expensive

New Brand Values:edgy, still classyunisexmore approachable, but keep the exclusive trend setter attitude

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who is this product for?young trendy professionals

Page 10: Rebranding Alagio
Page 11: Rebranding Alagio

inspiration board 04

Page 12: Rebranding Alagio
Page 13: Rebranding Alagio

logo sketches 05

Page 14: Rebranding Alagio
Page 15: Rebranding Alagio

typeface study 06

ALAGIO skia regular

ALAGIO Trebuchet MS

ALAGIO Thonburi

ALAGIO Tw Cen MT

ALAGIO Optima

ALAGIO Mr Eaves San OT

ALAGIO Maple

ALAGIO Lucida Sans

ALAGIO Lithos Pro

ALAGIO Helvetica Neue Ultralight

ALAGIO Helvetica Neue Light

ALAGIO Eurostle

ALAGIO EurekaSansOT

ALAGIO Corbel

ALAGIO Candara

ALAGIO Bryant Light

ALAGIO Bryant Regular

ALAGIO Bank Gothic Light

final type choice

Bryant

RegularABCDEFGHIJKLMNOPQRSTUVWXYZ

LightABCDEFGHIJKLMNOPQRSTUVWXYZ

Bank Gothic

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Page 17: Rebranding Alagio

final packaging design 07

Page 18: Rebranding Alagio
Page 19: Rebranding Alagio

application 08

Page 20: Rebranding Alagio
Page 21: Rebranding Alagio

brand extension: t-shirts 09

Page 22: Rebranding Alagio
Page 23: Rebranding Alagio

brand extension: motorcycle helmet 10

Page 24: Rebranding Alagio