digicorp rebranding

A New Beginning

Introducing a new logo, new tagline, new website

Why?

• Digicorp has completed 10 years in business

• Today as a company, we are– Mature

– Clearer

– Wiser

• Feels right to reposition Digicorp for the next decade

Introducing a New Logo

In one line…

Lato - The Typeface

• Lato is a sanserif typeface family designed in the Summer 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish).

• He wanted to create a typeface that would seem quite “transparent” when used in body text but would display some original traits when used in larger sizes.

• He used classical proportions (particularly visible in the uppercase) to give the letterforms familiar harmony and elegance.

• The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness.

Mapping

Lato Digicorp

Transparency towards our employees and clients

Harmony in our processes

Elegance in our solutions

Warmth in our behaviour

Stability and Seriousness in our approach and solutions

Tagline

So what’s up with the new tagline?

2004

• Bunch of determined and talented (may be) people

• No experience

• No imagination

• Just coders

Fast forward to 2014

• We worked on million dollar projects

• Developed solution which received 5 star usability rating

• Won “Best Software Company” and “Best Mobile App Company” awards

• One of our products got featured in CNBC

• App developed by us got million dollar exit

• Worked with clients all across the globe

So what have we learned?

• Now our interaction with clients starts with a “Why?”. We are here to solve a problem and without understanding the purpose, we cannot provide a meaningful solution.

• We are no longer just coding but crafting solutions for our clients i.e. adding our own imagination to make them meaningful.

• This transition in our thinking and approach from 2004 to 2014 is aptly conveyed in the new tagline

Presenting a small animation conveying the same thought

process

Applause for Design Team

Website

Wow, lot of new stuff are launching today!

Once again why?

• 4 things– Who are you?

– What do you do?

– Why do you do it?

– How do I get in touch?

• It should tell a story

• Focus on content and typography

Because design is still about words…

www.digi-corp.com

We are live from today!

THANK YOUthoughts?