realtor.com® national blogger conference call 6 25 09
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REALTOR.com® National Blogger Conference Call
June 25, 2009
Call Agenda
• Welcome
• Personal Branding
• REALTOR® Blogger Expert: Ines Hegedus-Garcia
• RE.net Preliminary Survey Results
• Facebook and Twitter Case Studies
• Q&A
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Personal Branding
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Personal branding is the process whereby people and their careers aremarked as brands. The creation of an asset that pertains to a particularperson or individual; this includes but is not limited to the appearance andknowledge contained within, leading to an indelible impression that isuniquely distinguishable.
Personal branding often involves the application of one's name to variousproducts. For example, celebrity real-estate mogul Donald Trump uses hislast name extensively on his buildings and on the products he endorses(e.g.,Trump Hotels).
-Wikipedia
Building Your Personal Brand
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1. Identity – who you are2. Contacts - who you know 3. Activities – what you do
Social Media Architecture
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Digital Word of Mouth
Creating a social media architecture allows personal brands to gain a holistic view of their online buzz
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Ines Hegedus-Garcia
Miamism.com blogger:
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Ines Hegedus-Garcia
Interruption Marketing vs. Permission Based Marketing
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Ines Hegedus-Garcia
What value do you add?
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Ines Hegedus-Garcia
Brand – Read – Engage – Participate - Be Genuine
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Social Media Architecture - example
1010
Creating a social media architecture has allowed Ines to cultivate her online buzz
Digital Word of Mouth
Ines Hegedus-Garcia
Share your Social Influence
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Ines Hegedus-Garcia
Off-line efforts ?On-line efforts
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Ines Hegedus-Garcia
Promote – Brand – F2F
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Ines Hegedus-Garcia
Mojitos - social object
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Ines Hegedus-Garcia
Rules of engagement – don’t just dive in
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Preliminary RE.net Survey Results
• 49% of Real Estate (RE) professionals spend more than 8 hours a week using online tools to market their business
• 20% of RE pros say Facebook is their most important online tool
• 6-12 months: Amount of time that 41% of respondents have been on Facebook
• 6 months or less: Amount of time that 61% of respondents have been on Twitter
• 20% of RE pros are generating leads on Facebook
• 54% of RE pros generate at least 25% of all leads online
• 49% of RE pros say that at least 25% of their online leads are first-time home buyers
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Facebook/Twitter Case Studies
Josh Pomerleau from Keller Williams Realty:Closed 4 transactions and working with 2buyers he met on Facebook in last 12months
Matt Fetick from Keller Williams Realty:Reports 9 pending sales directlyconnected to Facebook lead generation
“Just Sold” Facebook transactions:REALTORS posting sold home data ofundervalued properties generate businessafter getting contacted by colleagueslooking for similar deals
Twitterer DJ Waldow:400 people in one week clicked on a Twitter link to his home for sale in Durham, NC
Dell generates $3 million in sales from Twitter:Coupons, clearance events and new arrivalTweets directly linked to $2 million in revenue
Kogi Korean BBQ Trucks‘ Twitter only model:The Kogi taco truck went from serving 10 peopleto 800 per stop via 22,000 Twitter followerswithin months
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Q&A
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Conclusion
• Now is the time to establish your personal brand online
• Transfer your “face-to-face” social networking skills online
• Successful Realtors are leveraging social media to grow their business
• RE.net survey preliminary results indicated even early adopters of online social networking have been on for only 2-3 years
• Young clientele are going online to look for Realtors and to do their home search
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Contact Info
Audie Chamberlain
REALTOR.com® | Move.com
805.557.3149 office
http://www.realtor.com/blogs
http://trends.move.com
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Resources
http://garyvaynerchuk.com/
http://www.yelp.com/
http://danschawbel.com/
http://www.thesocialmediahandyman.com/
http://www.mytechopinion.com/twitter-for-realestate-twits
http://twitter.com/CoachDeb
http://www.miamism.com
http://blogsignup.realtor.com/
http://www.realtor.com/blogs
http://trends.move.com
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Thank you!
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