project report on ‘multiplex cinemas’

BUSINESS PLAN ONBUSINESS PLAN ON ‘multiplex cinemas’ ‘multiplex cinemas’

Name of the organization:-PALAM MULTIPLEXOwnersVandana thakur and Jagjeet Singh

Submitted by:- Jagjeet Singh Vandana thakur MBA

SUBMITTED TO:-MR. Manoj choudhary

EXECUTIVE SUMMARYEXECUTIVE SUMMARYTHE MULTIPLEX WILL BE

OPERATING IN THE AREAS OF PALAMPUR.

AS THERE IS NO AVILABILITY OF CINEMA HALLS IN THESE AREAS.

ADVANTAGES OF ATTRACTIONS OF LARGE PUBLIC FOR THE HALLS. AS IT WILL PROVIDE ENTERTAINMENT TO THE PUBLIC.

WHAT IS MULTIPLEX?WHAT IS MULTIPLEX?Multiplex is a medium that offers a

person composite entertainment comprising of a one stop destination to shop, entertain, and dine and watch a Varity of movies under a common roof. Multiplex are one of the means of lifestyle that offer to viewers the choice of watching a movie in a five star or three star environment.

GENERAL COMPANY DESCRIPTIONGENERAL COMPANY DESCRIPTIONWHAT IS OUR BUSINESS:MULTIPLEX INCLUDING TWO

THEATRES,HAVING FOOD AND BEVERAGE FACILITIES.

OUR GOALS: TO PROVIDE ENTERTAINMENT TO

THE PUBLIC OF PALAMPUR.TO PROVIDE RELIEF TO PEOPLE

THROUGH THEIR DAILY LIFE.

LOCATIONLOCATIONPALAMPUR

NEAR TO BUS STAND PALAMPUR

OR NEAR TO PARGATI MAIDAN

(THESE TWO LOCATIONS ARE SUITABLE FOR GRABING MAXIMUM CUSTOMER AND TO MEET THE PROBLEM OF PARKING)

MARKET SURVEYMARKET SURVEYPALAMPUR VILLAGE = MORE THAN 50 SCHOOLS = MORE THAN TEN COLLEGES = FIVE UNIVERSITIES = TWO LOCAL INSTITUTES = MORE T HAN TEN

THESE ALL CONTAINS MORE THAN 100000 PEOPLES AND IN THIS A BIGGER AMOUNT OF STUDENTS (AT LEAST 5000 STUDENTS) WHO VISITS PALAMPUR DAILY

COST ANALYSIS:COST ANALYSIS:FIXED COST(IN Rs) LAND ON LEASE- 5 Lacks BUILDING- 50 Lacks INTERIORS- 10 Lacks. MACHINE-5 Lacks

TOTAL FIXED COST=RS 70 LACKS

SALES: HALL TICKET @ 40/SEAT = 8000 (200 SEATS) BALL CONI @ 80/ SEAT = 8000 (100 SEATS) FOOD & BEVERAGES = 10000 ESTIMATED INCOME FOR ONE WEEK= 1,94,000

FINANCIAL ASSISTANCE:FINANCIAL ASSISTANCE: TAKE THE LOAN FROM THE

FINANCIAL INSTITUTIONIDBIHDFCPNBSBISBP

SWOT ANALYSISSWOT ANALYSISSTRENGTHS:An increase in disposable income in the hands of an ever expanding Indian middle class Favorable demographic changesEntertainment tax benefits for multiplex cinemas Increase in the number of high grade Hindi films.No competition

EFFECTIVE SERVICE QUALITY.

WEAKNESSESLACK OF AVALABILITY OF RESOURCES.LACK OF DISTRIBUTERS.

OPPORTUNITIES:CHANGING TRENDS ENTERTAINMENT FOR PEOPLE AS THERE IS NO AS SUCH ENTERTAINMENT SOURCES FOR PLAMPUR.

Cntd…Cntd…WEAKNESSLack of expertiseLack of resourcesLack of distributorsOPPORTUNITIESChanging trendsThere is no multiplex

Cntd…Cntd…THREATPiracyTechnological changesAlternate sources of

entertainment such as DTH, DVD can lead to lower sales.

CUSTOMERS:CUSTOMERS:◦OUR CUSTOMERS WILL BE

INCLUDING:◦SCHOOL STUDENTS◦COLLEGE GOING STUDENTS◦HOUSEHOLDS◦EMPLOYEES

MARKETING MIX MARKETING MIX STRATEGYSTRATEGYATTRACTING THE CUSTOMERS

AROUND THE PALAMPUR FOR OUR MULTIPLEX.

BUILD A HIGH LEVEL OF GOODWILL THROUGH CUSTOMER SATISFACTION AND BY PROVIDING THEM THE BEST ENTERTAINMENT.

ADVERTISMENTADVERTISMENTUSE OF LOCAL CABLE NETWORKLOCAL NEWS PAPERSHORRDINGSSPONSORSHIP OF THE EVENTS

The possible income The possible income generating channels in a generating channels in a Multiplex can include:Multiplex can include:

1.The box office collections2.Food & beverage

EXIT PLAN:EXIT PLAN:IN CASE THE BUSINESS FAILS TO

RUN SUCCESSFULLY ,THE WINDING UP WOULD BE DONE BY:-

SELLING OF THE MACHINES AND EQUIPMENTS

CONVERT MY BUSSINESS INTO CONVENTIONAL HALL.

THANK YOU