project report on ‘multiplex cinemas’
DESCRIPTION
this work is based on business ideaTRANSCRIPT
BUSINESS PLAN ONBUSINESS PLAN ON ‘multiplex cinemas’ ‘multiplex cinemas’
Name of the organization:-PALAM MULTIPLEXOwnersVandana thakur and Jagjeet Singh
Submitted by:- Jagjeet Singh Vandana thakur MBA
SUBMITTED TO:-MR. Manoj choudhary
EXECUTIVE SUMMARYEXECUTIVE SUMMARYTHE MULTIPLEX WILL BE
OPERATING IN THE AREAS OF PALAMPUR.
AS THERE IS NO AVILABILITY OF CINEMA HALLS IN THESE AREAS.
ADVANTAGES OF ATTRACTIONS OF LARGE PUBLIC FOR THE HALLS. AS IT WILL PROVIDE ENTERTAINMENT TO THE PUBLIC.
WHAT IS MULTIPLEX?WHAT IS MULTIPLEX?Multiplex is a medium that offers a
person composite entertainment comprising of a one stop destination to shop, entertain, and dine and watch a Varity of movies under a common roof. Multiplex are one of the means of lifestyle that offer to viewers the choice of watching a movie in a five star or three star environment.
GENERAL COMPANY DESCRIPTIONGENERAL COMPANY DESCRIPTIONWHAT IS OUR BUSINESS:MULTIPLEX INCLUDING TWO
THEATRES,HAVING FOOD AND BEVERAGE FACILITIES.
OUR GOALS: TO PROVIDE ENTERTAINMENT TO
THE PUBLIC OF PALAMPUR.TO PROVIDE RELIEF TO PEOPLE
THROUGH THEIR DAILY LIFE.
LOCATIONLOCATIONPALAMPUR
NEAR TO BUS STAND PALAMPUR
OR NEAR TO PARGATI MAIDAN
(THESE TWO LOCATIONS ARE SUITABLE FOR GRABING MAXIMUM CUSTOMER AND TO MEET THE PROBLEM OF PARKING)
MARKET SURVEYMARKET SURVEYPALAMPUR VILLAGE = MORE THAN 50 SCHOOLS = MORE THAN TEN COLLEGES = FIVE UNIVERSITIES = TWO LOCAL INSTITUTES = MORE T HAN TEN
THESE ALL CONTAINS MORE THAN 100000 PEOPLES AND IN THIS A BIGGER AMOUNT OF STUDENTS (AT LEAST 5000 STUDENTS) WHO VISITS PALAMPUR DAILY
COST ANALYSIS:COST ANALYSIS:FIXED COST(IN Rs) LAND ON LEASE- 5 Lacks BUILDING- 50 Lacks INTERIORS- 10 Lacks. MACHINE-5 Lacks
TOTAL FIXED COST=RS 70 LACKS
SALES: HALL TICKET @ 40/SEAT = 8000 (200 SEATS) BALL CONI @ 80/ SEAT = 8000 (100 SEATS) FOOD & BEVERAGES = 10000 ESTIMATED INCOME FOR ONE WEEK= 1,94,000
FINANCIAL ASSISTANCE:FINANCIAL ASSISTANCE: TAKE THE LOAN FROM THE
FINANCIAL INSTITUTIONIDBIHDFCPNBSBISBP
SWOT ANALYSISSWOT ANALYSISSTRENGTHS:An increase in disposable income in the hands of an ever expanding Indian middle class Favorable demographic changesEntertainment tax benefits for multiplex cinemas Increase in the number of high grade Hindi films.No competition
EFFECTIVE SERVICE QUALITY.
WEAKNESSESLACK OF AVALABILITY OF RESOURCES.LACK OF DISTRIBUTERS.
OPPORTUNITIES:CHANGING TRENDS ENTERTAINMENT FOR PEOPLE AS THERE IS NO AS SUCH ENTERTAINMENT SOURCES FOR PLAMPUR.
Cntd…Cntd…WEAKNESSLack of expertiseLack of resourcesLack of distributorsOPPORTUNITIESChanging trendsThere is no multiplex
Cntd…Cntd…THREATPiracyTechnological changesAlternate sources of
entertainment such as DTH, DVD can lead to lower sales.
CUSTOMERS:CUSTOMERS:◦OUR CUSTOMERS WILL BE
INCLUDING:◦SCHOOL STUDENTS◦COLLEGE GOING STUDENTS◦HOUSEHOLDS◦EMPLOYEES
MARKETING MIX MARKETING MIX STRATEGYSTRATEGYATTRACTING THE CUSTOMERS
AROUND THE PALAMPUR FOR OUR MULTIPLEX.
BUILD A HIGH LEVEL OF GOODWILL THROUGH CUSTOMER SATISFACTION AND BY PROVIDING THEM THE BEST ENTERTAINMENT.
ADVERTISMENTADVERTISMENTUSE OF LOCAL CABLE NETWORKLOCAL NEWS PAPERSHORRDINGSSPONSORSHIP OF THE EVENTS
The possible income The possible income generating channels in a generating channels in a Multiplex can include:Multiplex can include:
1.The box office collections2.Food & beverage
EXIT PLAN:EXIT PLAN:IN CASE THE BUSINESS FAILS TO
RUN SUCCESSFULLY ,THE WINDING UP WOULD BE DONE BY:-
SELLING OF THE MACHINES AND EQUIPMENTS
CONVERT MY BUSSINESS INTO CONVENTIONAL HALL.
THANK YOU