prca sponsorship programs for prca rodeo committees · prca retail ticket promotion – ticket...

PRCA Sponsorship Programs For PRCA Rodeo Committees

Use of PRCA Logos & Marks

DOUse the PRCA logo to promote your rodeo

DON’TDo not use the PRCA logo on ApparelDo not use the PRCA logo on AwardsDo not Livestream PRCA Competition

Send a Proposal

• Your Rodeo’s Facts & Figures

• Know your inventory• Match Sponsor Criteria• What makes your

rodeo special?• Communicate Progress!

Exclusive

Right of First Refusal

First Consideration

PRCA Sponsorship Categories

Rodeo Assistance Kit – FREE to all PRCA Rodeos• Rodeo Posters• Jeans Certificate for each Performance• Wrangler Hat Stickers• Contestant Back Numbers• Arena Banners

Request Form: Pam_Baker@VFC.com At least 3 months prior to your rodeo

Exclusive Sponsorship – Jeans & Shirts

Committee Shirt Program for all PRCA Rodeos• Wrangler Shirts – Men’s & Women’s• TETWP Shirts – Men’s & Women’s• Wrangler National Patriot Shirts• Denim Jackets• Custom Embroidery – additional charge

Request Form: Pam_Baker@VFC.com At least 3 months prior to your rodeo

Exclusive Sponsorship – Jeans & Shirts

PRCA Retail Ticket Promotion – Ticket Vouchers• Fans buy Jeans or Shirts & Get a FREE Rodeo Ticket• Wrangler local retailer participation Required• Talk to retailer – then contact Wrangler• Co-Op advertising available for Retailer• Retailer required to advertise your local rodeo

To Participate: Jeff_Chadwick@VFC.com ASAP – Program is limited At least 4 months prior to your rodeo

Exclusive Sponsorship – Jeans & Shirts

Other Committee Signage• Wrangler Box Pads – Check with Stock Contractor• Arena Banners• Barrel Covers• Chute Decals

Request Info: Pam_Baker@VFC.com At least 3 months prior to your rodeo

Exclusive Sponsorship – Jeans & Shirts

PRCA Livestreaming Partner

Various ways for every PRCA Rodeo to gain visibility on the Wrangler Network

More details are coming up next!

Justin Sports Medicine Program• Rodeos Selected Annually – List is complete for 2017• JSM is featured at over 125 Rodeos and 550 Perfs• JSM Provides FREE care for PRCA competitors Injury Prevention Working with local doctors for onsite treatment Rehabilitation Consultation Preparing PRCA athletes for Competition

Exclusive Sponsorship – Boots & Footwear

John Justin Standard of the West Award (JJSWA)• 2017 JJSWA Applications were downloaded starting Oct 24th

• Over 130 rodeos applied in first 48 hours• 100 Rodeos selected by first come basis via email or fax• Each JJSWA Rodeo selects their outstanding volunteer• Volunteer receives a pair of custom embroidered Justin Boots• Those 100 volunteers are included on annual ballot for Justin

Committeeman of the Year• Congratulations to the

2017 Justin Boots Committeeman of the Year:Steve Heathman of the Last Stand Rodeo in Coulee City, WA

Exclusive Sponsorship – Boots & Footwear

FREE to Committees Localized Justin Posters

Localized Justin Table cards

Justin Back Numbers

Request Order Form: Justin@StarSports.biz

Local MillerCoors Distributor Participation Required Write a proposal Plan to sell Coors Banquet Beer Present to your local distributor 8-10 months out Include:

• Attendance• Previous beer sales info if available• Special consideration like beer garden or beer tent• Ancillary events they can participate in like dances, concerts, parades, etc.

After your distributor has been contacted: Send email to Donna Keffeler: DKeffeler@integer.com

• This email may change – so check with PRCA Properties for an update.

First Right of Refusal Sponsorship – Beer

For RAM Sponsorship – Call RAM Rodeo First(641) 684-6000

RAM Sponsorship of PRCA rodeos has limits Rodeos are usually determined 6-12 months in advance Local RAM Dealer participation is key

First Right of Refusal Sponsorship – Trucks

How to keep your RAM Sponsorship The primary metric is the RAM Sweepstakes Entries $70,000 RAM Truck Sweepstakes Set up in high traffic location Have announcer push location in pre-show & perf Have every committee member sign up REPEAT: Have every committee member sign up!

First Right of Refusal Sponsorship – Trucks

RAM Affiliate Awards• Discount on new RAM / Dodge / Jeep / Chrysler vehicles

Go to PRORODEO.org – membership portal Use your rodeo’s portal entry for the discount Then to Membership – then Member Portal Then Rodeo Committees – Properties & Sponsorship Look for RAM Vehicle Program All Rodeo Committee members are eligible

First Right of Refusal Sponsorship – Trucks

First Right of Refusal Sponsorship – Spirits

Pendleton Whisky is the Official Spirit of the PRCA The Pendleton Brand is growingWestern Lifestyle marketing is key to their growth PRCA rodeos in targeted regions can be considered Key states are CA, TX, CO, OR, WA, ID

First Right of Refusal Sponsorship – Spirits

Whisky Sales at your rodeo are Required A liquor license is required – not just a beer / wine license Ancillary events like dances, after parties, etc. and

Other promotions are not required – but can be helpful Write a proposal or Term Sheet Contact Pendleton Whisky 12 month in advance Contact by September 1st at the latest for 2018 season

First Right of Refusal Sponsorship – Spirits

For Pendleton Whisky sponsorship contact:

Janci Hannenjancih@hrdspirits.com

503.574.3693

Official Buckles of PRCA Only buckles that can use the PRCA logo Montana Silversmiths are the exclusive buckle of every

PRCA World Champion since 2000

First Right of Refusal Sponsorship – Buckles

Why Use Montana Silversmiths Buckles & Spurs? They support PRCA Initiatives:

• 10% of all sales donated to your Circuit Finals Rodeo• They support Miss Rodeo America – who in turn helps your

local rodeos They are Made in America by expert craftsmen

First Right of Refusal Sponsorship – Buckles

Every PRCA rodeo should provide awards• Even small rodeos – Every buckle won is VALUED

PRCA Rodeos must offer first refusal to Montana Silversmiths If you buy all 8 events, your sponsor award is FREE Do Not buy foreign buckles or spurs solely on price! Montana Silversmiths is a loyal PRCA sponsor We all need to support those that support us … Buy your award buckles from Montana Silversmiths!

First Right of Refusal Sponsorship – Buckles

Discounted pricing for PRCA licensed RESISTOL HATS All New for 2017 – will launch by February 1st. Only available to PRCA Rodeo Committee members &

their volunteers – no friends & family Bulk order by rodeo committee in one shipment Each rodeo limited to two orders per year 30 days turnaround on average

RESISTOL REWARDS PROGRAM

RESISTOL REWARDS PROGRAM

RESISTOL PRCA Felt Hats$75 - $335

RESISTOL PRCA Straw Hats$40 - $85

Program will be administered by PRCA Properties RESISTOL REWARDS launch by February 1st

Launch will be publicized through email blast to committees Order forms to be available at ProRodeo.org – member services

RESISTOL REWARDS PROGRAM

Similar rules to Resistol Rewards Program JBWH Program is still in Corporate approval process Tentative launch in mid-2017 JBWH to be a benefit for actual PRCA Committee Members &

Volunteers Only – no friends & family Announcement will be via email blast to committees Order Forms to be at ProRodeo.org – membership portal

JUSTIN BOOTS WELL HEELED COMMITTEE PROGRAM

Will be administered by PRCA Properties in 2017 ProRodeo Vision provides cash sponsorship to rodeo

committees Non-exclusive – does not replace local sponsor obligations Up to 12 National Sponsor Brands are included National sponsor static billboards rotate as fans arrive :30 second Commercials run before performances Custom sponsor graphics used as a part of Daktronics

Scoring systems

Video Screen Sponsorship Program

Many screen providers are familiar with this program, and can accommodate the commercials & graphics

ProRodeo Vision was featured at over 150 rodeo performances in 2016

The program is limited and has reached capacity for the past 7 years

2017 inquiries should be directed to my attentionSRempelos@prorodeo.com

Video Screen Sponsorship Program

Details are coming up next!