prca sponsorship programs for prca rodeo committees · prca retail ticket promotion – ticket...
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PRCA Sponsorship Programs For PRCA Rodeo Committees
Use of PRCA Logos & Marks
DOUse the PRCA logo to promote your rodeo
DON’TDo not use the PRCA logo on ApparelDo not use the PRCA logo on AwardsDo not Livestream PRCA Competition
Send a Proposal
• Your Rodeo’s Facts & Figures
• Know your inventory• Match Sponsor Criteria• What makes your
rodeo special?• Communicate Progress!
Exclusive
Right of First Refusal
First Consideration
PRCA Sponsorship Categories
Rodeo Assistance Kit – FREE to all PRCA Rodeos• Rodeo Posters• Jeans Certificate for each Performance• Wrangler Hat Stickers• Contestant Back Numbers• Arena Banners
Request Form: [email protected] At least 3 months prior to your rodeo
Exclusive Sponsorship – Jeans & Shirts
Committee Shirt Program for all PRCA Rodeos• Wrangler Shirts – Men’s & Women’s• TETWP Shirts – Men’s & Women’s• Wrangler National Patriot Shirts• Denim Jackets• Custom Embroidery – additional charge
Request Form: [email protected] At least 3 months prior to your rodeo
Exclusive Sponsorship – Jeans & Shirts
PRCA Retail Ticket Promotion – Ticket Vouchers• Fans buy Jeans or Shirts & Get a FREE Rodeo Ticket• Wrangler local retailer participation Required• Talk to retailer – then contact Wrangler• Co-Op advertising available for Retailer• Retailer required to advertise your local rodeo
To Participate: [email protected] ASAP – Program is limited At least 4 months prior to your rodeo
Exclusive Sponsorship – Jeans & Shirts
Other Committee Signage• Wrangler Box Pads – Check with Stock Contractor• Arena Banners• Barrel Covers• Chute Decals
Request Info: [email protected] At least 3 months prior to your rodeo
Exclusive Sponsorship – Jeans & Shirts
PRCA Livestreaming Partner
Various ways for every PRCA Rodeo to gain visibility on the Wrangler Network
More details are coming up next!
Justin Sports Medicine Program• Rodeos Selected Annually – List is complete for 2017• JSM is featured at over 125 Rodeos and 550 Perfs• JSM Provides FREE care for PRCA competitors Injury Prevention Working with local doctors for onsite treatment Rehabilitation Consultation Preparing PRCA athletes for Competition
Exclusive Sponsorship – Boots & Footwear
John Justin Standard of the West Award (JJSWA)• 2017 JJSWA Applications were downloaded starting Oct 24th
• Over 130 rodeos applied in first 48 hours• 100 Rodeos selected by first come basis via email or fax• Each JJSWA Rodeo selects their outstanding volunteer• Volunteer receives a pair of custom embroidered Justin Boots• Those 100 volunteers are included on annual ballot for Justin
Committeeman of the Year• Congratulations to the
2017 Justin Boots Committeeman of the Year:Steve Heathman of the Last Stand Rodeo in Coulee City, WA
Exclusive Sponsorship – Boots & Footwear
FREE to Committees Localized Justin Posters
Localized Justin Table cards
Justin Back Numbers
Request Order Form: [email protected]
Local MillerCoors Distributor Participation Required Write a proposal Plan to sell Coors Banquet Beer Present to your local distributor 8-10 months out Include:
• Attendance• Previous beer sales info if available• Special consideration like beer garden or beer tent• Ancillary events they can participate in like dances, concerts, parades, etc.
After your distributor has been contacted: Send email to Donna Keffeler: [email protected]
• This email may change – so check with PRCA Properties for an update.
First Right of Refusal Sponsorship – Beer
For RAM Sponsorship – Call RAM Rodeo First(641) 684-6000
RAM Sponsorship of PRCA rodeos has limits Rodeos are usually determined 6-12 months in advance Local RAM Dealer participation is key
First Right of Refusal Sponsorship – Trucks
How to keep your RAM Sponsorship The primary metric is the RAM Sweepstakes Entries $70,000 RAM Truck Sweepstakes Set up in high traffic location Have announcer push location in pre-show & perf Have every committee member sign up REPEAT: Have every committee member sign up!
First Right of Refusal Sponsorship – Trucks
RAM Affiliate Awards• Discount on new RAM / Dodge / Jeep / Chrysler vehicles
Go to PRORODEO.org – membership portal Use your rodeo’s portal entry for the discount Then to Membership – then Member Portal Then Rodeo Committees – Properties & Sponsorship Look for RAM Vehicle Program All Rodeo Committee members are eligible
First Right of Refusal Sponsorship – Trucks
First Right of Refusal Sponsorship – Spirits
Pendleton Whisky is the Official Spirit of the PRCA The Pendleton Brand is growingWestern Lifestyle marketing is key to their growth PRCA rodeos in targeted regions can be considered Key states are CA, TX, CO, OR, WA, ID
First Right of Refusal Sponsorship – Spirits
Whisky Sales at your rodeo are Required A liquor license is required – not just a beer / wine license Ancillary events like dances, after parties, etc. and
Other promotions are not required – but can be helpful Write a proposal or Term Sheet Contact Pendleton Whisky 12 month in advance Contact by September 1st at the latest for 2018 season
First Right of Refusal Sponsorship – Spirits
For Pendleton Whisky sponsorship contact:
Janci [email protected]
503.574.3693
Official Buckles of PRCA Only buckles that can use the PRCA logo Montana Silversmiths are the exclusive buckle of every
PRCA World Champion since 2000
First Right of Refusal Sponsorship – Buckles
Why Use Montana Silversmiths Buckles & Spurs? They support PRCA Initiatives:
• 10% of all sales donated to your Circuit Finals Rodeo• They support Miss Rodeo America – who in turn helps your
local rodeos They are Made in America by expert craftsmen
First Right of Refusal Sponsorship – Buckles
Every PRCA rodeo should provide awards• Even small rodeos – Every buckle won is VALUED
PRCA Rodeos must offer first refusal to Montana Silversmiths If you buy all 8 events, your sponsor award is FREE Do Not buy foreign buckles or spurs solely on price! Montana Silversmiths is a loyal PRCA sponsor We all need to support those that support us … Buy your award buckles from Montana Silversmiths!
First Right of Refusal Sponsorship – Buckles
Discounted pricing for PRCA licensed RESISTOL HATS All New for 2017 – will launch by February 1st. Only available to PRCA Rodeo Committee members &
their volunteers – no friends & family Bulk order by rodeo committee in one shipment Each rodeo limited to two orders per year 30 days turnaround on average
RESISTOL REWARDS PROGRAM
RESISTOL REWARDS PROGRAM
RESISTOL PRCA Felt Hats$75 - $335
RESISTOL PRCA Straw Hats$40 - $85
Program will be administered by PRCA Properties RESISTOL REWARDS launch by February 1st
Launch will be publicized through email blast to committees Order forms to be available at ProRodeo.org – member services
RESISTOL REWARDS PROGRAM
Similar rules to Resistol Rewards Program JBWH Program is still in Corporate approval process Tentative launch in mid-2017 JBWH to be a benefit for actual PRCA Committee Members &
Volunteers Only – no friends & family Announcement will be via email blast to committees Order Forms to be at ProRodeo.org – membership portal
JUSTIN BOOTS WELL HEELED COMMITTEE PROGRAM
Will be administered by PRCA Properties in 2017 ProRodeo Vision provides cash sponsorship to rodeo
committees Non-exclusive – does not replace local sponsor obligations Up to 12 National Sponsor Brands are included National sponsor static billboards rotate as fans arrive :30 second Commercials run before performances Custom sponsor graphics used as a part of Daktronics
Scoring systems
Video Screen Sponsorship Program
Many screen providers are familiar with this program, and can accommodate the commercials & graphics
ProRodeo Vision was featured at over 150 rodeo performances in 2016
The program is limited and has reached capacity for the past 7 years
2017 inquiries should be directed to my [email protected]
Video Screen Sponsorship Program
Details are coming up next!