portfolio of evgeny sokolov

THE MOMENTUM

THE MOMENTUMPORTFOLIO OF EVGENY SOKOLOV

hapters

School: Academy of Art University,

School of Graphic Design

Course: Senior Portfolio

Instructor: Mary Scott

Student: Evgeny Sokolov

Telephone: (650) 215-8621

Address: 400 Davey Glen Rd,

Belmont CA 94002

E-mail: evgeso@gmail.com

Website: www.evgeso.com

Title of Book: The Momentum

Cover Stock: Lineco book cloth,

Davey Red Label Binder’s board

Text stock: Moab Lasal Matte 235

Fonts: Helvetica Neue Linotype

Photography: Evgeny Sokolov

Software: Adobe Creative Suite 6

No part of this publication can be reproduced

without express permission from Evgeny Sokolov

6 Paper or plastic

16 Sweet confections

24 Modern teacracy

34 Deli deliverables

44 Speed up recycling

50 Après Opera

56 Fire from water

64 Joint effort

100 Clean energy talks

110 Steppin’ out

124 Flyby SF

130 Long exposure

136 Type etcetera

Table of contents

Paper or plastic

Chapter131*

portfolio The MomentumEvgeny Sokolov

course Package Design 1 instructor Christine George project Light bulbs packaging

Look in almost any newspaper and more than likely you will find

an article about local government that is considering regulating the

use of plastic bags. Articles usually leave out the side by side

comparison. A truthful look at what is required to produce a plastic

bag versus a similar paper bag shows that paper bags are two

to ten times more wasteful to produce in terms of greenhouse gas

emissions and use of energy. The same holds true for the light

bulb packaging. The use of clear compostable corn starch plastics

is an environmentally-friendly alternative to paper packaging.

portfolio The Momentum

Evgeny Sokolov

Chocolate is one of those gifts suited for almost any occasion.

There are so many hand-made boutique chocolatiers on the market.

Among so many choices it is the presentation that makes one

chocolate be outstanding from the rest. Packaging is one important

factor that cannot be ignored. It is not enough to simply inform

the customer through the package of the product, you need to

impress him by being creative.

Sweet confections

Chapter132*

course Package Design 1 instructor Christine George project Chocolate packaging

Evgeny Sokolov

course Package Design 1 instructor Christine George

project Chocolate packaging

Evgeny Sokolov

instructor Christine George

course Package Design 1 project Chocolate packaging

Evgeny Sokolov

course Package Design 1 instructor Christine George

project Chocolate packaging

Modern teacracy

Chapter133*

course Package Design 2 instructor Christine George project Tea packaging

The Republic of Tea is a nationally-recognized category leader

in specialty tea sales. It was one of the first companies to retail

varieties such as red tea, white tea, and tea seed oil to American

consumers. The company strives to bring the most exquisite

teas of the world to the people, provide healthy products and

maintain high social responsibility. The goal of the company

rebranding was to create a unique and contemporary identity

that would allow its products to stand out on the shelves.

Original logotype

Evgeny Sokolov

Republic

instructor Christine Georgecourse Package Design 2 project Tea packaging

Evgeny Sokolov

Deli deliverables

Chapter134*

course Package Design 2 instructor Christine George project Delicatessen packaging

Calbasoni Delicatessen is a local San Francisco deli shop founded

in 1933 by Mauricio Calbasoni. Owing to customers’ loyalty and love

of good food, the shop expanded into several locations throughout

the city. With the help of family and friends Mauricio also opened a

small restaurant. Calbasoni treats his wonderful customers as friends

and not numbers. The new identity emphasizes the traditional high

quality and friendliness of the local Italian deli.

instructor Christine George project Delicatessen packagingcourse Package Design 2

Evgeny Sokolov

instructor Christine George project Delicatessen packagingcourse Package Design 2

Evgeny Sokolov

instructor Christine George

project Delicatessen packagingcourse Package Design 2

Speed up recycling

Chapter135*

course Package Design 3 instructor Paul Kagiwada project Pro–recycling packaging

To conduct a market research for pro-recycling packaging

I went to the grocery stores to look at how customers deal with

the packaging of products consumed on-site. I saw a boy

with an empty juice box run up to the three colored garbage

cans. He stood there for a minute, hesitating. Then he just

turned around and ran away. He just could not make a decision.

Quite often I am also not sure of how to dispose of certain

products or packaging. But what I do know is that most of the

packaging carries bar-codes or RFID identifiers. So why not

make a device that would identify a product or packaging and

show how to dispose of it?

Evgeny Sokolov

instructor Paul Kagiwada project Pro–recycling packagingcourse Package Design 3

Evgeny Sokolov

instructor Paul Kagiwadacourse Package Design 3 project Pro–recycling packaging

Après Opera

Chapter136*

course Package Design 3 instructor Paul Kagiwada project Wine packaging

Being a fan of Italian opera I wanted to create a wine set

dedicated to my favorite opera comedy “The Barber of Seville,” also

known as “The Futile Precaution.” The main idea was to bring

the feelings of playfulness and classicism together. I decided to use

five distinctly different types of wine in one set to emphasize

the diversity of the five main characters of the play.

instructor Paul Kagiwada project Wine packagingcourse Package Design 3

Evgeny Sokolov

instructor Paul Kagiwada project Wine packagingcourse Package Design 3

Fire from water

Chapter137*

course Package Design 4 instructor Thomas McNulty project Spirits packaging

Tormore distillery was built in 1957 near the river Spey in Scotland.

Its building is listed and considered to be the one of the most elegant

distilleries in the United Kingdom. The water used in the production

of whiskey is taken from the river Spey which is well known its purity.

The freshwater pearl mussels that can only survive in the purest

water have become a symbol of Spey. In 2005 the Tormore distillery

came under the control of Chivas Brothers who produce the famous

Chivas Regal line of blended Scotch whiskey.

Evgeny Sokolov

project Spirits packaginginstructor Thomas McNultycourse Package Design 4

Joint effort

Chapter138*

course Package Design 4 instructor Thomas McNulty project Department store group project

District is an original shopping location where urban dwellers can

find one-of-a-kind design household items and apparel that are not

made to be thrown away, but rather made with quality materials

designed to last. Unlike upscale department stores which are dying

out and cater toward a more upscale clientele through design and

products, and sprawling malls which gear their design and products

to the suburban lifestyle, District will give the Millennial generation

of city dwellers a brand new and much needed experience which will

encompass and provide for all aspects of life.

project Department store group projectinstructor Thomas McNultycourse Package Design 4

Evgeny Sokolov

Clean energy talks

Chapter139*

course Identity Design 2 instructor Andrew Cambouris project Conference host identity

Agrion is a global business community for energy and sustainability.

Agrion currently has hundreds of member companies spanning a wide

spectrum of industries and sectors. Through weekly events held

on-line and on-site, Agrion reaches over 200,000 professionals globally.

The main fields of interest include solar and wind energy, energy

storage and efficiency, electric vehicles and green building. The new

brand identity transcends the core values of the company such as

progressive expertise, social coordination and idea-sharing.

instructor Andrew Cambouris project Conference host identitycourse Identity Design 2

Evgeny Sokolov

project Conference host identityinstructor Andrew Cambouriscourse Identity Design 2

Steppin’ out

Chapter 1310*

instructor Andrew Cambouris project Menswear store identitycourse Identity Design 2

Barcelino is an upscale international clothing company based

in Corte Madera, CA. The first store was opened on Union Street

in San Francisco in 1972. Now Barcelino operates 9 stores

on the West Coast. The company keeps a team of in-house clothing

designers and manufactures clothing by contractor network

in Italy, France and Germany. The aging brand called for a new

graphic expression for Barcelino. The new logotype brings

a hand-tailored feeling to the brand, attracts new clientele that

considers style to be very personal, very permanent and not

changing with the ups and downs of fashion.

Evgeny Sokolov

project Menswear store identityinstructor Andrew Cambouriscourse Identity Design 2

Evgeny Sokolov

Flyby SF

Chapter 1311*

course Graphic Design 2 instructor Dave Gottwald project Idea imaging

Toyota presents ToyoRail, a campaign aimed at improving traffic

conditions in the Bay Area. ToyoRail is an infrastructure of high-speed

monorails, designed to carry passenger cars between the end

stations. The stations are located near the main junctions of the busiest

routes and operate on the principle of toll gates. For a small charge

comparable to the fee of a conventional toll gate, the motorist is able

to safely breeze at the speed of 125 miles per hour above the busy

motorways, city lights and avenues fil led with pedestrians and cyclists.

City residents can enjoy empty streets free of transit traffic.

Evgeny Sokolov

project Idea imaginginstructor Dave Gottwaldcourse Graphic Design 2

Long exposure

Chapter 1312*

courses Photography for Designers and Graphic Design 3

Certain aspects of photography lend themselves well

to a design process. Composing a photograph within the four

corners of a camera viewfinder is very much like laying

out a poster or creating an il lustration. Just as a designer uses

the principles of balance, flow and focal point to produce

an effective design so does a photographer in order to get

a visually striking photo. Photography makes you find

the perfect balance between the purpose and function of

an image. It gives you your own point of view.

Evgeny Sokolov

project Regional park presentationinstructor Bob Slotecourse Graphic Design 3

Evgeny Sokolov

instructor Rose Hodges project Product photographycourse Photography for Designers

Typography is one of the most useful and important tools

in the graphic design toolbox. It is even more interesting when

it is applied to the very source of words, the books. This

chapter contains some of the creative typography designs

and book arts projects.

Type etcetera

Chapter 1313*

courses Typography and Book Arts

Evgeny Sokolov

project Type specimen postcardsinstructor Sami Saaudcourse Typography 2

Evgeny Sokolov

project Creative typographyinstructor David Hakecourse Typography 1

Evgeny Sokolov

project Perfect and Coptic bindinginstructor Christine Rolikcourse Book Arts 1

portfolio of evgeny sokolov

paper packaging

light bulb packaging

paper bags

use of plastic bags

evgeny sokolovsoftware

evgeny sokolovtelephone

similar paper bag

momentumcover stock

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