podim 2017 | acclerating growth - smart enterprise strategies to reach large customer base

Accelerating Growth Smart enterprise strategies to

reach a large customer base

How to make my startup grow?

1. The Peacock Effect

2. The Freemium Business Model

3. Growth Hack and Go Viral

The Peacock Effect

The Peacock Effect

- Sometimes you need to look bigger than you are

- Enterprises want to feel like you are a safe bet

- Customer Success team can be the difference

The Freemium Business Model

The Freemium Business Model

The Freemium Business Model

- Free + Premium = Freemium

- The first “hit” is on us…

- Learn from the gamers and level up!

The Freemium Business Model

The Freemium Business Model

Growth Hack and Go Viral

What is Growth Hacking?

Growth Hack and Go Viral

- 3 Key Elements – Distribution, Tools and Goals

- You must experiment and fail a few times

- Sustained approach – NOT one and done

Growth Hack – Do I have what it takes?

Data Analysis: good understanding of the numbers

Technical: can read the code.

UX: knows the product and its core value proposition

Creative: can come up with great new ideas

Rational: data wins over opinions

Growth Hack – Airbnb Story

Airbnb realized they could

essentially hack the

Craiglist.org scale and tap

both into their user base as

well as their website by adding

automated listing generators

from Airbnb with the feature

called:

"Post to Craigslist"

Growth Hack – Distribution, Tools and Goals

Growth Hack – Goal Examples

Growth Hack – Inbound

Growth Hack – Inbound cont.

Growth Hack – Inbound cont.

Growth Hack – Outbound

Growth Hack – Activation and Retention

Summary

1. Act Big and Be Big (for enterprises)

2. Hook em at scale with Freemium

3. Find your Airbnb growth hack moment