podim 2016 | reaching escape velocity

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1 Escape Velocity Howard Kingston

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1Escape VelocityHoward Kingston

Space shuttle uses 96% of its fuel to get 1 foot into the air1

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Space shuttle uses 96% of its fuel to get 1 foot into the air2

3Escape Velocity

Space shuttle uses 96% of its fuel to get 1 foot into the air3

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What is the most memorable ad you have ever seen? Apple's Think Different? Or Coca Cola's Christmas Polar Bear perhaps? 6

Caution: Not every strategy will apply to your business, you must judge and test

A F S

Caution: Not every strategy will apply to your business, you must judge and test

Caution: Not every strategy will apply to your business, you must judge and test

Caution: Not every strategy will apply to your business, you must judge and test

Caution: Not every strategy will apply to your business, you must judge and test

If youre everything to everyone,

youre nothing to anyone

Caution: Not every strategy will apply to your business, you must judge and test

Caution: Not every strategy will apply to your business, you must judge and test

Caution: Not every strategy will apply to your business, you must judge and test

Rupert

25

London (or major city)

Degree, but not from top Uni

Has Startup with pre-Seed or Seed funding

No experience in Marketing

His startup has no experienced marketer, they need someone to get initial growth and input systems

Raw talentGoal: Get to 10k users &

Wants to become a legit entrepreneur

Passionate about learning

Insanely driven (the crazy ones)

Philosophy is to create own destiny

First real startup

Looking for a tap on his shoulder youre enough

relevance

Caution: Not every strategy will apply to your business, you must judge and test

Tribal Growth

Core target market (tribe)Tribal behaviorAttach your product to that behavior

Caution: Not every strategy will apply to your business, you must judge and test

A F S

Caution: Not every strategy will apply to your business, you must judge and test

A F S

Caution: Not every strategy will apply to your business, you must judge and test

Caution: Not every strategy will apply to your business, you must judge and test

Have you tried the Sandwiches?

Caution: Not every strategy will apply to your business, you must judge and test

Caution: Not every strategy will apply to your business, you must judge and test

Caution: Not every strategy will apply to your business, you must judge and test

Caution: Not every strategy will apply to your business, you must judge and test

Have you tried the Sandwiches?

Caution: Not every strategy will apply to your business, you must judge and test

Caution: Not every strategy will apply to your business, you must judge and test

I help _ achieve _

Caution: Not every strategy will apply to your business, you must judge and test

I help entrepreneurs close more deals

Caution: Not every strategy will apply to your business, you must judge and test

I help entrepreneurs build great businesses

Caution: Not every strategy will apply to your business, you must judge and test

I connect incredible entrepreneurs

Caution: Not every strategy will apply to your business, you must judge and test

I help brands touch their customers

Caution: Not every strategy will apply to your business, you must judge and test

I help entrepreneurs grow their dreams

Caution: Not every strategy will apply to your business, you must judge and test

I help _ achieve _

Caution: Not every strategy will apply to your business, you must judge and test

Have you tried the Sandwiches?

Caution: Not every strategy will apply to your business, you must judge and test

A F S

Caution: Not every strategy will apply to your business, you must judge and test

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