podim 2017 | acclerating growth - smart enterprise strategies to reach large customer base
TRANSCRIPT
Accelerating Growth Smart enterprise strategies to
reach a large customer base
How to make my startup grow?
1. The Peacock Effect
2. The Freemium Business Model
3. Growth Hack and Go Viral
The Peacock Effect
The Peacock Effect
- Sometimes you need to look bigger than you are
- Enterprises want to feel like you are a safe bet
- Customer Success team can be the difference
The Freemium Business Model
The Freemium Business Model
The Freemium Business Model
- Free + Premium = Freemium
- The first “hit” is on us…
- Learn from the gamers and level up!
The Freemium Business Model
The Freemium Business Model
Growth Hack and Go Viral
What is Growth Hacking?
Growth Hack and Go Viral
- 3 Key Elements – Distribution, Tools and Goals
- You must experiment and fail a few times
- Sustained approach – NOT one and done
Growth Hack – Do I have what it takes?
Data Analysis: good understanding of the numbers
Technical: can read the code.
UX: knows the product and its core value proposition
Creative: can come up with great new ideas
Rational: data wins over opinions
Growth Hack – Airbnb Story
Airbnb realized they could
essentially hack the
Craiglist.org scale and tap
both into their user base as
well as their website by adding
automated listing generators
from Airbnb with the feature
called:
"Post to Craigslist"
Growth Hack – Distribution, Tools and Goals
Growth Hack – Goal Examples
Growth Hack – Inbound
Growth Hack – Inbound cont.
Growth Hack – Inbound cont.
Growth Hack – Outbound
Growth Hack – Activation and Retention
Summary
1. Act Big and Be Big (for enterprises)
2. Hook em at scale with Freemium
3. Find your Airbnb growth hack moment