personal branding and working with wordpress, adpr4300 (session 2)

SOCIAL + EMERGING MEDIAMARQUETTE UNIVERSITY / FALL 2013 / #ADPR4300

AGENDA

01 PERSONAL BRANDING

02 WORDPRESS + BLOGGING

03 RESOURCES

04 ASSIGNMENT(S)

05 QUESTIONS

DEVELOPING YOUR BRAND

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ROCK + ROLL. REBEL. AMERICAN. BADASS.

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PERSONAL BRANDINGDEFINING YOUR PERSONAL BRAND

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PERSONAL BRANDINGDEFINING YOUR PERSONAL BRAND

Well defined brand...

but, he probably forgot about how “Kid Rock” would translate in 30 years.

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PERSONAL BRANDINGDEFINING YOUR PERSONAL BRAND

HOW YOU PERCEIVE YOURSELF

HOW OTHERS PERCEIVE YOU

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01 SEARCH 02 MONITOR

PERSONAL BRANDINGESTABLISHING YOUR BRAND

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PERSONAL BRANDINGESTABLISHING YOUR BRAND

GOOGLE ALERTSSign-up for Google Alerts about yourself,

a company you work for or an interest you have.

NAMECHKIf you are looking for consistency, use a service like NameChk.com to see what is

available.

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01 SEARCH 02 MONITOR 04 PORTFOLIO03 RESUME 05 NETWORK

PERSONAL BRANDINGESTABLISHING YOUR BRAND

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01 DOMAIN 02 SOCIAL MEDIA 03 INTERACTIONS 04 RELATIONSHIPS

PERSONAL BRANDINGEXPRESSING YOUR BRAND

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PERSONAL BRANDING:

01. BE AUTHENTIC

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PERSONAL BRANDING:

02. FIND YOUR VOICE

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PERSONAL BRANDING:

03. BE CONSISTENT AND BE CONFIDENT

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PERSONAL BRANDING:

04. DEVELOP THE TOOLS OF THE TRADE

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PERSONAL BRANDING:

05. OCCASIONALLY REASSESS YOUR BRAND

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“ABSORB WHAT IS USEFUL. DISCARD WHAT IS NOT. ADD WHAT IS UNIQUELY YOUR OWN.”- BRUCE LEE

INTRODUCTION + SETUPWORDPRESS

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WORDPRESS + BLOGGINGSTATE OF THE STATE

A blog provides an easily updated platform for branded

content. Wordpress powers nearly 70 million blogs worldwide.

Frequently updated content results in favorable links in the

major search engines and gives consumers a reason to return.

Developing branded or user-generated content within the blog

will drive increased traffic from organic search results.

Google favors sites built on speed and assigns authority based

on the author which will benefit your brand in SERPs.

BLOGS

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WORDPRESS + BLOGGINGWHY A BLOG? WHY WORDPRESS?

ESTABLISHING A DESTINATION

Even with brands, we need to establish a destination for the content we create, post

across the web or tweet about.

+ A blog will give you a platform for the course...

+ but more so, it will give you the opportunity to create a hub for your personal

brand and the content you create.

WORDPRESS

+ A proven platform powering sites for Time, CNN, Ted, TechCrunch and more.

+ Powers nearly 20% of the Web... yes, all of it.

+ Easy to import and export your content, if you decide to move elsewhere.

+ Great community for support, customization and always improving.

+ Can easily be more than a blog,

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WORDPRESS + BLOGGINGTIPS ON BLOGGING

Blog Titles

+ Use, and research, the most important keywords about your topic.

+ Don’t repeat words, unless you absolutely have to,

+ Keep the title under 60 characters.

+ The most important keywords and phrases should be at the beginning.

+ Be descriptive, will this encourage someone to click on a link?

Opening Paragraph

+ Be clear, concise and to the point.

+ Include most important keywords and phrases from your title.

+ Continue to use important keywords and phrases throughout the post.

Closing Paragraph

+ Include most important keywords and phrases from your title.

+ Ask a question and encourage your readers to follow-up with comments,

advice, their experiences or to find you in other channels.

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WORDPRESS + BLOGGINGTIPS ON BLOGGING

Blog Titles

+ Use, and research, the most important keywords about your topic.

+ Don’t repeat words, unless you absolutely have to,

+ Keep the title under 60 characters.

+ The most important keywords and phrases should be at the beginning.

+ Be descriptive, will this encourage someone to click on a link?

Opening Paragraph

+ Be clear, concise and to the point.

+ Include most important keywords and phrases from your title.

+ Continue to use important keywords and phrases throughout the post.

Closing Paragraph

+ Include most important keywords and phrases from your title.

+ Ask a question and encourage your readers to follow-up with comments,

advice, their experiences or to find you in other channels.

Great resources include:

Learn: http://learn.wordpress.com

Video: http://www.wordpress.tv

WHERE TO FIND THE LATEST NEWSRESOURCES

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RESOURCESWHO TO FOLLOW

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RESOURCESWHO TO FOLLOW

Other Resources:

+ @Breaking_Social

People

+ Augie Ray (@AugieRay)

+ Chris Brogan (@ChrisBrogan)

+ Gary Vaynerchuk (@GaryVee)

+ Jay Baer (@JayBaer)

+ Brian Solis (@BrianSolis)

+ Jeremiah Owyang (@JOwyang)

AUGUST 26, 2013ASSIGNMENT(S)

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ASSIGNMENTSDUE BY SEPTEMBER 8, 2013

Heidiann Alvarado Monica Lawton @MonicaLawton9

Danniella Banks @danniellamarie7 Jingshu Liu @jingshuliu

Patrick Carini @PatCarini Kelsey Macejkovic

Katherine Cronin @kcronin_mu Rachel Markwiese @rachelmarkwiese

Joseph Dilallo Kyle Moody @TheRealKmoods

Anjelika Dremonas @ADremonas Andrew Peacock @skooljester

Cesar Gomez @Ceas_Gomez Stephanie Ramirez @StephanieR_MU

Caitlin Grega @CaitlinGrega Marco Ramirez @MarcoRamirez92

Jacqueline Koenigs @jdkoenigs Olivia Underdah @oliviaaaa_marie

Courtney Kronschnabel @CKronsch_PR Yi Yang @JayYangCHN

Emily Kupcho @EmilyKupcho

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ASSIGNMENTSDUE BY SEPTEMBER 8, 2013

Heidiann Alvarado Monica Lawton @MonicaLawton9

Danniella Banks @danniellamarie7 Jingshu Liu @jingshuliu

Patrick Carini @PatCarini Kelsey Macejkovic

Katherine Cronin @kcronin_mu Rachel Markwiese @rachelmarkwiese

Joseph Dilallo Kyle Moody @TheRealKmoods

Anjelika Dremonas @ADremonas Andrew Peacock @skooljester

Cesar Gomez @Ceas_Gomez Stephanie Ramirez @StephanieR_MU

Caitlin Grega @CaitlinGrega Marco Ramirez @MarcoRamirez92

Jacqueline Koenigs @jdkoenigs Olivia Underdah @oliviaaaa_marie

Courtney Kronschnabel @CKronsch_PR Yi Yang @JayYangCHN

Emily Kupcho @EmilyKupcho

Follow all class members:

https://twitter.com/djenders/adpr4300-fall-2013/members

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ASSIGNMENTSDUE BY SEPTEMBER 8, 2013

SIGN-UP FOR TWITTER

Some of you may already have an account, some of you may not. Either way, everyone

will need to have a public, personal account on Twitter for this class.

+ Create you Twitter account, tweet at me with #ADPR4300 hashtag.

+ Follow people (@MarquetteU, @DJenders, classmates).

+ Make sure your profile is public, create a bio, customize look / feel.

BLOG ASSIGNMENT #1

+ Read both articles, and choose to blog about one of them.

+ Why Every Social Media Manager Be Under 25.

+ The Seven Deadly Sins of Social Media.

+ Craft a blog post of 300-400 words (minimum), sharing your thoughts and

perspective on the article.

+ Check the required reading(s) on D2L.

LETS TALK...CLASS DISCUSSION + QUESTIONS