personal branding and working with wordpress, adpr4300 (session 2)
DESCRIPTION
Marquette University, Emerging and Social Media (ADPR4300) In our second week we want to create the hub for all of the class assignments and information you will create throughout the semester. In class we will setup a Wordpress.com account for each student and complete the required assignments for setting up the blog, your user profile and an "About Me" page. Additionally we will begin to explore the importance of branding yourself. As you prepare to enter the workforce, how can you set yourself apart from the competition. We will use the class to explore some key tenets of personal branding and begin to consider how your digital footprint contributes, or detracts, from your brand. For more about the course please visit: http://www.jenders.com/adpr4300 Thank you, Dennis JendersTRANSCRIPT
SOCIAL + EMERGING MEDIAMARQUETTE UNIVERSITY / FALL 2013 / #ADPR4300
AGENDA
01 PERSONAL BRANDING
02 WORDPRESS + BLOGGING
03 RESOURCES
04 ASSIGNMENT(S)
05 QUESTIONS
DEVELOPING YOUR BRAND
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ROCK + ROLL. REBEL. AMERICAN. BADASS.
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PERSONAL BRANDINGDEFINING YOUR PERSONAL BRAND
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PERSONAL BRANDINGDEFINING YOUR PERSONAL BRAND
Well defined brand...
but, he probably forgot about how “Kid Rock” would translate in 30 years.
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PERSONAL BRANDINGDEFINING YOUR PERSONAL BRAND
HOW YOU PERCEIVE YOURSELF
HOW OTHERS PERCEIVE YOU
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01 SEARCH 02 MONITOR
PERSONAL BRANDINGESTABLISHING YOUR BRAND
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PERSONAL BRANDINGESTABLISHING YOUR BRAND
GOOGLE ALERTSSign-up for Google Alerts about yourself,
a company you work for or an interest you have.
NAMECHKIf you are looking for consistency, use a service like NameChk.com to see what is
available.
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01 SEARCH 02 MONITOR 04 PORTFOLIO03 RESUME 05 NETWORK
PERSONAL BRANDINGESTABLISHING YOUR BRAND
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01 DOMAIN 02 SOCIAL MEDIA 03 INTERACTIONS 04 RELATIONSHIPS
PERSONAL BRANDINGEXPRESSING YOUR BRAND
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PERSONAL BRANDING:
01. BE AUTHENTIC
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PERSONAL BRANDING:
02. FIND YOUR VOICE
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PERSONAL BRANDING:
03. BE CONSISTENT AND BE CONFIDENT
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PERSONAL BRANDING:
04. DEVELOP THE TOOLS OF THE TRADE
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PERSONAL BRANDING:
05. OCCASIONALLY REASSESS YOUR BRAND
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“ABSORB WHAT IS USEFUL. DISCARD WHAT IS NOT. ADD WHAT IS UNIQUELY YOUR OWN.”- BRUCE LEE
INTRODUCTION + SETUPWORDPRESS
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WORDPRESS + BLOGGINGSTATE OF THE STATE
A blog provides an easily updated platform for branded
content. Wordpress powers nearly 70 million blogs worldwide.
Frequently updated content results in favorable links in the
major search engines and gives consumers a reason to return.
Developing branded or user-generated content within the blog
will drive increased traffic from organic search results.
Google favors sites built on speed and assigns authority based
on the author which will benefit your brand in SERPs.
BLOGS
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WORDPRESS + BLOGGINGWHY A BLOG? WHY WORDPRESS?
ESTABLISHING A DESTINATION
Even with brands, we need to establish a destination for the content we create, post
across the web or tweet about.
+ A blog will give you a platform for the course...
+ but more so, it will give you the opportunity to create a hub for your personal
brand and the content you create.
WORDPRESS
+ A proven platform powering sites for Time, CNN, Ted, TechCrunch and more.
+ Powers nearly 20% of the Web... yes, all of it.
+ Easy to import and export your content, if you decide to move elsewhere.
+ Great community for support, customization and always improving.
+ Can easily be more than a blog,
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WORDPRESS + BLOGGINGTIPS ON BLOGGING
Blog Titles
+ Use, and research, the most important keywords about your topic.
+ Don’t repeat words, unless you absolutely have to,
+ Keep the title under 60 characters.
+ The most important keywords and phrases should be at the beginning.
+ Be descriptive, will this encourage someone to click on a link?
Opening Paragraph
+ Be clear, concise and to the point.
+ Include most important keywords and phrases from your title.
+ Continue to use important keywords and phrases throughout the post.
Closing Paragraph
+ Include most important keywords and phrases from your title.
+ Ask a question and encourage your readers to follow-up with comments,
advice, their experiences or to find you in other channels.
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WORDPRESS + BLOGGINGTIPS ON BLOGGING
Blog Titles
+ Use, and research, the most important keywords about your topic.
+ Don’t repeat words, unless you absolutely have to,
+ Keep the title under 60 characters.
+ The most important keywords and phrases should be at the beginning.
+ Be descriptive, will this encourage someone to click on a link?
Opening Paragraph
+ Be clear, concise and to the point.
+ Include most important keywords and phrases from your title.
+ Continue to use important keywords and phrases throughout the post.
Closing Paragraph
+ Include most important keywords and phrases from your title.
+ Ask a question and encourage your readers to follow-up with comments,
advice, their experiences or to find you in other channels.
Great resources include:
Learn: http://learn.wordpress.com
Video: http://www.wordpress.tv
WHERE TO FIND THE LATEST NEWSRESOURCES
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RESOURCESWHO TO FOLLOW
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RESOURCESWHO TO FOLLOW
Other Resources:
+ @Breaking_Social
People
+ Augie Ray (@AugieRay)
+ Chris Brogan (@ChrisBrogan)
+ Gary Vaynerchuk (@GaryVee)
+ Jay Baer (@JayBaer)
+ Brian Solis (@BrianSolis)
+ Jeremiah Owyang (@JOwyang)
AUGUST 26, 2013ASSIGNMENT(S)
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ASSIGNMENTSDUE BY SEPTEMBER 8, 2013
Heidiann Alvarado Monica Lawton @MonicaLawton9
Danniella Banks @danniellamarie7 Jingshu Liu @jingshuliu
Patrick Carini @PatCarini Kelsey Macejkovic
Katherine Cronin @kcronin_mu Rachel Markwiese @rachelmarkwiese
Joseph Dilallo Kyle Moody @TheRealKmoods
Anjelika Dremonas @ADremonas Andrew Peacock @skooljester
Cesar Gomez @Ceas_Gomez Stephanie Ramirez @StephanieR_MU
Caitlin Grega @CaitlinGrega Marco Ramirez @MarcoRamirez92
Jacqueline Koenigs @jdkoenigs Olivia Underdah @oliviaaaa_marie
Courtney Kronschnabel @CKronsch_PR Yi Yang @JayYangCHN
Emily Kupcho @EmilyKupcho
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ASSIGNMENTSDUE BY SEPTEMBER 8, 2013
Heidiann Alvarado Monica Lawton @MonicaLawton9
Danniella Banks @danniellamarie7 Jingshu Liu @jingshuliu
Patrick Carini @PatCarini Kelsey Macejkovic
Katherine Cronin @kcronin_mu Rachel Markwiese @rachelmarkwiese
Joseph Dilallo Kyle Moody @TheRealKmoods
Anjelika Dremonas @ADremonas Andrew Peacock @skooljester
Cesar Gomez @Ceas_Gomez Stephanie Ramirez @StephanieR_MU
Caitlin Grega @CaitlinGrega Marco Ramirez @MarcoRamirez92
Jacqueline Koenigs @jdkoenigs Olivia Underdah @oliviaaaa_marie
Courtney Kronschnabel @CKronsch_PR Yi Yang @JayYangCHN
Emily Kupcho @EmilyKupcho
Follow all class members:
https://twitter.com/djenders/adpr4300-fall-2013/members
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ASSIGNMENTSDUE BY SEPTEMBER 8, 2013
SIGN-UP FOR TWITTER
Some of you may already have an account, some of you may not. Either way, everyone
will need to have a public, personal account on Twitter for this class.
+ Create you Twitter account, tweet at me with #ADPR4300 hashtag.
+ Follow people (@MarquetteU, @DJenders, classmates).
+ Make sure your profile is public, create a bio, customize look / feel.
BLOG ASSIGNMENT #1
+ Read both articles, and choose to blog about one of them.
+ Why Every Social Media Manager Be Under 25.
+ The Seven Deadly Sins of Social Media.
+ Craft a blog post of 300-400 words (minimum), sharing your thoughts and
perspective on the article.
+ Check the required reading(s) on D2L.
LETS TALK...CLASS DISCUSSION + QUESTIONS