minimum viable product
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Minimum Viable Product
Bijesh Vijayan @bijeshv Swapnil Srivastava @swapnilshrivas9
Converge 2014
© 2014 Converge 2014 !2
We have this much
potential work
!
We have this much capacity
The Problem
© 2014 Converge 2014 !3
How did we get here ?
© 2014 Converge 2014 !4
Coordinate ourselves
?
© 2014 Converge 2014 !4
Coordinate ourselves
?
© 2014 Converge 2014 !4
Coordinate ourselves
?
© 2014 Converge 2014 !5
Coordinate ourselves
© 2014 Converge 2014 !5
Coordinate ourselves
© 2014 Converge 2014 !5
Coordinate ourselves
© 2014 Converge 2014 !6
Product Owner
Rowing together Alignment / Coordination
Rowing in the right direction
Direction / Shared vision
Rowing faster Productivity / Skill
© 2014 Converge 2014 !6
Product Owner
Rowing together Alignment / Coordination
Rowing in the right direction
Direction / Shared vision
Rowing faster Productivity / Skill
© 2014 Converge 2014 !6
Product Owner
Rowing together Alignment / Coordination
Rowing in the right direction
Direction / Shared vision
Rowing faster Productivity / Skill
© 2014 Converge 2014
“a learning vehicle or a risk reduction tool”
“a version of a product that allows the team to collect as much feedback from customers for your
product with the least effort”
“a product that has only those properties that allow you to submit it to the earliest customers (Early
adopters), in order to get the most feedback for it, with as little time spent and capital”
!7
MVP : The Definition
© 2014 Converge 2014
“a learning vehicle or a risk reduction tool”
“a version of a product that allows the team to collect as much feedback from customers for your
product with the least effort”
“a product that has only those properties that allow you to submit it to the earliest customers (Early
adopters), in order to get the most feedback for it, with as little time spent and capital”
!7
MVP : The Definition
© 2014 Converge 2014
“a learning vehicle or a risk reduction tool”
“a version of a product that allows the team to collect as much feedback from customers for your
product with the least effort”
“a product that has only those properties that allow you to submit it to the earliest customers (Early
adopters), in order to get the most feedback for it, with as little time spent and capital”
!7
MVP : The Definition
© 2014 Converge 2014
“a learning vehicle or a risk reduction tool”
“a version of a product that allows the team to collect as much feedback from customers for your
product with the least effort”
“a product that has only those properties that allow you to submit it to the earliest customers (Early
adopters), in order to get the most feedback for it, with as little time spent and capital”
!7
MVP : The Definition
© 2014 Converge 2014 !8
Target Audience
© 2014 Converge 2014 !8
Target Audience
© 2014 Converge 2014 !8
Target Audience
© 2014 Converge 2014 !9
Minimum + Viable
© 2014 Converge 2014 !10
Build Measure Learn
© 2014 Converge 2014 !11
Employ KANO
* What are my must have qualities : Basics
[ ]* An increase in these are directly proportional to
increase in satisfaction : Performance
* Delight our customers , leave the competition gnashing their teeth : Exciters
* How can we have a judicious mix of these, Which feature comes in what release?
How do we get to the MVP
© 2014 Converge 2014 !12
The Kano Model
© 2014 Converge 2014 !13
Examples
© 2014 Converge 2014 !13
Examples
© 2014 Converge 2014 !13
Examples
© 2014 Converge 2014 !14
Design the MVP Design MVP[ ]
MVP
What are you trying to learn with this particular
MVP?
What data are you collecting about your
experiment?
What determines the success or failure of the experiment?
© 2014 Converge 2014 !15
Building the MVP
Basic Performance Exciter
Feature 1
Feature 4
Feature 3
Feature 2
Feature 5
Feature 8
Feature 7
Feature 6
Feature 9
Feature 12
Feature 11
Feature 10
© 2014 Converge 2014 !15
Building the MVP
Basic Performance Exciter
Feature 1
Feature 4
Feature 3
Feature 2
Feature 5
Feature 8
Feature 7
Feature 6
Feature 9
Feature 12
Feature 11
Feature 10
© 2014 Converge 2014 !15
Building the MVP
Basic Performance Exciter
Feature 1
Feature 4
Feature 3
Feature 2
Feature 5
Feature 8
Feature 7
Feature 6
Feature 9
Feature 12
Feature 11
Feature 10
© 2014 Converge 2014 !15
Building the MVP
Basic Performance Exciter
Feature 1
Feature 4
Feature 3
Feature 2
Feature 5
Feature 8
Feature 7
Feature 6
Feature 9
Feature 12
Feature 11
Feature 10
© 2014 Converge 2014 !15
Building the MVP
Basic Performance Exciter
Feature 1
Feature 4
Feature 3
Feature 2
Feature 5
Feature 8
Feature 7
Feature 6
Feature 9
Feature 12
Feature 11
Feature 10
© 2014 Converge 2014 !16
A granular MVP Feature 1
Feature 2
!16
Epic 2Story6 Story 7
Story 8 Story 9
!16
Epic1 Story 1 Story 2
Story 3 Story 4
© 2014 Converge 2014 !17
* This is not the only way
* You might have done things differently
* Not all projects are big enough to have 3-4 levels
Disclaimers
* Employ what makes sense
© 2014 Converge 2014
Build an MVP Pruning the product tree
!18
Lets build a MVP for a mobile app of a travel site
© 2014 Converge 2014 !19
@bijeshv
bijesh.vijayan@thoughtworks.com
Thanks
@swapnilshrivas9
swapnils@thoughtworks.com
!converge@thoughtworks.com
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