minimum viable product

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Minimum Viable Product Bijesh Vijayan @bijeshv Swapnil Srivastava @swapnilshrivas9 Converge 2014

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Minimum Viable Product

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Page 1: Minimum Viable Product

Minimum Viable Product

Bijesh Vijayan @bijeshv Swapnil Srivastava @swapnilshrivas9

Converge 2014

Page 2: Minimum Viable Product

© 2014 Converge 2014 !2

We have this much

potential work

!

We have this much capacity

The Problem

Page 3: Minimum Viable Product

© 2014 Converge 2014 !3

How did we get here ?

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© 2014 Converge 2014 !4

Coordinate ourselves

?

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© 2014 Converge 2014 !4

Coordinate ourselves

?

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© 2014 Converge 2014 !4

Coordinate ourselves

?

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© 2014 Converge 2014 !5

Coordinate ourselves

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© 2014 Converge 2014 !5

Coordinate ourselves

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Coordinate ourselves

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Product Owner

Rowing together Alignment / Coordination

Rowing in the right direction

Direction / Shared vision

Rowing faster Productivity / Skill

Page 11: Minimum Viable Product

© 2014 Converge 2014 !6

Product Owner

Rowing together Alignment / Coordination

Rowing in the right direction

Direction / Shared vision

Rowing faster Productivity / Skill

Page 12: Minimum Viable Product

© 2014 Converge 2014 !6

Product Owner

Rowing together Alignment / Coordination

Rowing in the right direction

Direction / Shared vision

Rowing faster Productivity / Skill

Page 13: Minimum Viable Product

© 2014 Converge 2014

“a learning vehicle or a risk reduction tool”

“a version of a product that allows the team to collect as much feedback from customers for your

product with the least effort”

“a product that has only those properties that allow you to submit it to the earliest customers (Early

adopters), in order to get the most feedback for it, with as little time spent and capital”

!7

MVP : The Definition

Page 14: Minimum Viable Product

© 2014 Converge 2014

“a learning vehicle or a risk reduction tool”

“a version of a product that allows the team to collect as much feedback from customers for your

product with the least effort”

“a product that has only those properties that allow you to submit it to the earliest customers (Early

adopters), in order to get the most feedback for it, with as little time spent and capital”

!7

MVP : The Definition

Page 15: Minimum Viable Product

© 2014 Converge 2014

“a learning vehicle or a risk reduction tool”

“a version of a product that allows the team to collect as much feedback from customers for your

product with the least effort”

“a product that has only those properties that allow you to submit it to the earliest customers (Early

adopters), in order to get the most feedback for it, with as little time spent and capital”

!7

MVP : The Definition

Page 16: Minimum Viable Product

© 2014 Converge 2014

“a learning vehicle or a risk reduction tool”

“a version of a product that allows the team to collect as much feedback from customers for your

product with the least effort”

“a product that has only those properties that allow you to submit it to the earliest customers (Early

adopters), in order to get the most feedback for it, with as little time spent and capital”

!7

MVP : The Definition

Page 17: Minimum Viable Product

© 2014 Converge 2014 !8

Target Audience

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Target Audience

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Target Audience

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Minimum + Viable

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Build Measure Learn

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Employ KANO

* What are my must have qualities : Basics

[ ]* An increase in these are directly proportional to

increase in satisfaction : Performance

* Delight our customers , leave the competition gnashing their teeth : Exciters

* How can we have a judicious mix of these, Which feature comes in what release?

How do we get to the MVP

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The Kano Model

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Examples

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Examples

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Examples

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Design the MVP Design MVP[ ]

MVP

What are you trying to learn with this particular

MVP?

What data are you collecting about your

experiment?

What determines the success or failure of the experiment?

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Building the MVP

Basic Performance Exciter

Feature 1

Feature 4

Feature 3

Feature 2

Feature 5

Feature 8

Feature 7

Feature 6

Feature 9

Feature 12

Feature 11

Feature 10

Page 29: Minimum Viable Product

© 2014 Converge 2014 !15

Building the MVP

Basic Performance Exciter

Feature 1

Feature 4

Feature 3

Feature 2

Feature 5

Feature 8

Feature 7

Feature 6

Feature 9

Feature 12

Feature 11

Feature 10

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© 2014 Converge 2014 !15

Building the MVP

Basic Performance Exciter

Feature 1

Feature 4

Feature 3

Feature 2

Feature 5

Feature 8

Feature 7

Feature 6

Feature 9

Feature 12

Feature 11

Feature 10

Page 31: Minimum Viable Product

© 2014 Converge 2014 !15

Building the MVP

Basic Performance Exciter

Feature 1

Feature 4

Feature 3

Feature 2

Feature 5

Feature 8

Feature 7

Feature 6

Feature 9

Feature 12

Feature 11

Feature 10

Page 32: Minimum Viable Product

© 2014 Converge 2014 !15

Building the MVP

Basic Performance Exciter

Feature 1

Feature 4

Feature 3

Feature 2

Feature 5

Feature 8

Feature 7

Feature 6

Feature 9

Feature 12

Feature 11

Feature 10

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A granular MVP Feature 1

Feature 2

!16

Epic 2Story6 Story 7

Story 8 Story 9

!16

Epic1 Story 1 Story 2

Story 3 Story 4

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* This is not the only way

* You might have done things differently

* Not all projects are big enough to have 3-4 levels

Disclaimers

* Employ what makes sense

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© 2014 Converge 2014

Build an MVP Pruning the product tree

!18

Lets build a MVP for a mobile app of a travel site

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© 2014 Converge 2014 !19

@bijeshv

[email protected]

Thanks

@swapnilshrivas9

[email protected]

[email protected]