1. The Minimum Viable Product Dr Tendayi Viki Follow Me: @tendayiviki

2. The Minimum Viable Product In a Lean Startup, we dont build products with the goal of selling: It is always with the goal of learning. That is why we build minimum viable products (MVP). The minimal product we need to build to maximise learning. The main goal here is to test our solution hypothesis. Remember that we dont ask the customers. We develop the solution based on our understanding of the problem./ 3. @robfitz 4 http://momtestbook.com/ 4. 5 @robfitz 5. The Minimum Viable Product In other words:MVP = Experiment / 6. A Great MVP The hypothesis/objective you are trying to learn. from the target market segment you are trying to learn about. and the form it takes to achieve that learning. Patrick Vlaskovitz (2012) http://vlaskovits.com/2012/09/apple-maps-debacle-and-minimum-viable-products/ 7. A Great MVP In science, the process is called operationalization: Taking an abstract notion and concretising it! The products you build as an MVP must be a concretised test of your hypotheses about customers. 8. MVP Examples 9. DoppelgangerSource: @ryanmaccarrigan 10. Conversation Starter 11. Source: Trevor Owens (@to2) 12. Concierge MVP 13. Product Pitch MVP 14. Paper Prototype 15. Mechanical Turk 16. Source: @ryanmaccarrigan 17. Video MVP 18. http://www.youtube.com/watch?feature=player_embedded&v=7QmCUDHpNzE 19. No one is going to steal your idea 20. Remember, there is very little Value in the initial idea itself. It is just a seed that forms the basis for learning. 21. The Process 22. Alexander Osterwalder (2012) http://www.businessmodelgeneration.com/ 23. Riskiest Assumption Talk about your business model and your findings from customer development. Identify your assumptions about the solution customers want. Describe one main solution. Transform that into a falsifiable solution hypothesis. Develop two-three customer development questions? GET OUT OF THE BUILDING!! 24. A Great MVP This is just one example Dont just make a landing page for the sake of it. Remember we are taking an abstract notion and concretising it! The MVP you build MUST be a concretised test of your hypotheses about customers.