mapping your minimum viable experience
DESCRIPTION
It is now the norm that products, and the services they provide, will be expected to be available everywhere. Your customer’s experience with your product will occur in many contexts on a wide array of devices. Understanding these touch points, and the particular devices involved, will help your team outline their strategy for feature delivery and find innovative ways to deliver a more holistic user experience. Using a blend of Lean UX practices and Agile iteration planning we will take a product through the user journey, identify key touch points and their contexts, and gain insights into the integration points for each device. Attendees will learn a framework for mapping services across situations. They will also leave with techniques to take the resulting map and translate it into an actionable and testable release plan for multiple devices. These exercises and resulting conversations create shared understanding between the entire product team on features needed within each component of the overall product architecture. The resulting map and iteration plan keeps everyone in alignment on how to deliver a consistent user experience across all devices.TRANSCRIPT
Mapping Your Minimum Viable
Experience
chemphill [email protected]
Courtney Hemphill
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“A good mapping endeavor produces understanding that influences strategy and tactics”- Chris Risdon
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Uses• New product for a known problem
• New opportunity within same problem space
• Product unification (company refactor)
• New technology (inventing)
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Explanation• Engage stakeholders
• An activity to solidify team
• An artifact but more a means for a discussion
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Exploration• Find existing touchpoints
• Potential new touchpoints
• Pain points
• Delight points
• Customer funnel optimization
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Planning• Visual plan for milestone releases
• Where we meet needs
• Where can we concierge instead of build
• How might we reach out to the market
• How might we best set up releases for learning
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Domain Driven Design• Ubiquitous Language
• Domain Definition
• Model abstraction
• Identify Contexts
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The Service Economy
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Internet of EverythingHomes, Museums, Cars, Hospitals ...
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?Channels & Touchpoints
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Channels:Define the opportunity or the constraint around the touchpoint
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Touchpoint:Point of interaction at a specific time and place
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?Problem Space
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Afternoon Coffee Break
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Elevator Pitch
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“For people who have 15 minutes to spend on themselves, Starbucks is a familiar social experience that brings comfort, reliability, and enjoyment to the everyday coffee-drinking routine.
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Personas(15)
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Characteristics
Behaviors
Demographics
Needs
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Characteristics
Behaviors
Demographics
Needs
•mid-age professional•nutrition conscious•drinks coffee at least once a day
•works from home and office but likes getting out to relax•works out and keeps track of calories•enjoys treating herself and daily breaks
•rejuvenating experience in afternoon•wants to not feel rushed or guilty about it•wants a bit of time to read and relax
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Mappin’(15)
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?What if...(15)
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Mappin’ Redo
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Channels(10)
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Map it(45)
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MVE
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AARRR
•Acquisition•Activation•Retention•Referral•Revenue
(15)
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Release Plan(15)
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Resources1. Domain Driven Design
•Book by Eric Evans
•Wikipedia
2. C5 Toolkit
3. Storymapper.io
4. Stickies.io
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