mark white hampshire business expo2

Getting Social Media working

for you

Mark WhiteSocial Media Directors

Social Media

Essentially, Social Media incorporate the online technology

and methods through which people can share content, personal

opinions, swap different perspectives and insights

Participation - Conversation - Interaction - Connectedness - Community – Sharing -

Trust - Trustedness

What is Social Media?

3 parts to Social Media

CONTENT

PEOPLE

TECHNOLO

GY

Social Media Landscape

A word of caution

It’s not about the technology Develop relationships using the technology Getting the right message to the right people

Impact of TechnologyPre Social Media

Impact of TechnologyWith Social Media

Let’s go back in time

People made things Other people used them They talked about them to friends Those friends tried them …

Or is it today?

People make things Other people use them They talk about them to friends Those friends try them …

6 Things to “Get Doing”

So here are some things I’d encourage

you to

“Get Doing”

6 Things to “Get Doing”

GETPLANNING

1. Get Planning

GETLISTENING

6 Things to “Get Doing”

2. Get Listening

People are talking about you, your industry and your competitors Use the free tools available Don’t just listen … do something with it!

GETINVOLVING

6 Things to “Get Doing”

3. Get Involving

Internally, you’ll need help to do this properly: initially & for follow up Externally, the more interaction there is the more committed to you people are

Intern

al

External

GETSHARING

6 Things to “Get Doing”

4. Get Sharing

Don’t just share your own content Developing reputation & trust You become the person to turn to

GETFOCUSSIN

G

6 Things to “Get Doing”

5. Get Focussing

You can’t do everything: select & target Remember your business calls to action Fish where the fish are

GETINTEGRATI

NG

6 Things to “Get Doing”

6. Get Integrating

Social -> Search Social -> Email

Social -> Social Social -> Offline

Getting the order right

1. Plan / Establish Goals2. Listen to what’s happening3. Build – where / with whom4. Engage (with the right team)

Ask questions / Participate / In the right amount (timeliness) / be transparent / connect (be the conduit) / be relevant

5. Keep eyes and ears open

Things to take away

Decide your goals & use them as your startpoint

Keep your eyes and ears open Develop community: be the centre point,

initiator & aggregator Focus your efforts & remember: this is

business Use the technology to support your

strategy, not to dictate your strategy

Thank youand over to you!

Mark White

mark@socialmediadirectors.co.ukhttp://uk.linkedin.com/in/blogcoach

@linkedinguys01784 479361

www.socialmediadirectors.co.uk