making social media work for your business
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By J.R. AtkinsAuthor, Speaker, Consultanton Social Media & Mobile Apps
Making Social MediaWork for Your Business
Down load this presentation at:
www.linkedin.com/in/jratkins85
Agenda What is Social Media 3 Keys to Social Media Social Media Model The Big 5 of Social Media: LI, FB, T, B & V How to keep up Getting Results Resources
What is Social Media?
Wikipedia definition: At its most basic, social media is a shift in
how people discover, read and share news, information and content (communication)
It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.
4 Keys to Social Media Success
1. Be interesting2. Content is King3. Give to Get4. Determine your Goals5. Listen, Listen, Listen
The Big 5 of Social Media
LinkedInFaceBookTwitterBloggingVideoNote: Google+
A Social Media Model
Web SiteBlog
LinkedIn Facebook
You Tube
Copyright by J.R. Atkins
SEO
Social Media Types - LinkedIn
LinkedIn – Personal Profile Complete your Profile (picture, summary,
apps) Ask your staff to do the same Daily Updates (communication)
LinkedIn – Corporate Profile Claim your Corporate Space Add Product and Services
Social Media Types - Facebook
Facebook – Personal Account Complete Your “Info” under “Profile” Add Pictures & Videos Connect Personal & Business Post Events Daily Updates (communication)
Social Media Types - Facebook
Facebook – “Fan” Page Complete Your Company “Info” Add Pictures & Videos Post Events Daily Updates (communication)
Social Media Types - Twitter
Twitter Research
▪ Single Search: http://search.twitter.com/▪ Multiple Streams: www.tweetdeck.com
Publish▪ Post from Twitter or phone ▪ Follow▪ Listen▪ Multiple Post: www.hootsuite.com
Social Media Types
Blogging Like Journal with Comments
▪ www.WordPress.com▪ www.blogger.com
Link to “everything” *** Add to Signature
Social Media Types - Video
Use on your Website, FB, LI, T & B Video is the highest impact social media
tool! Build a YouTube Channel (free)
▪ www.YouTube.com Tagging, Transcription, Keywords Not just your videos but other relevant
content http
://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel
How to Keep Up – Build a Station
www.HootSuite.com www.TweetDeck.com Google Alerts Help from others Schedule time to work it
Getting Results - Campaigns
1. Pick a goal, time period, & theme # FB Fans, LI Connections, T Followers, B
Subscribers2. Follow the “4 Keys to Social Media Success”3. Listen & Respond, build relationships4. Link to your website
Contact us, sign up, act now, buy now5. Connect to your CRM6. Track the sales that come from
Social Media to calculate an ROI
Resources Groundswell by Charlene Li and Josh
Bernoff Twitter Power by Joel Comm Sales 2.0 by Seley & Holloway Crush It by Gary Vaynerchuk Getting Naked: Patrick Lencioni Mashable (Blog on Social Media
Trends)
Thank you for attending:Making Social Media
Work for Your Business
Down load this presentation at:
www.linkedin.com/in/jratkins85
What do I do?1. Executive Briefings2. Sales 2.0 Consulting3. Social Media Projects4. Complementary workshop for 20+
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