1.SOCIAL MEDIAMaking it Work for YouAnd Your BusinessPresented by Kelly LuxJanuary 25, 2012Matrix Turf Solutions

2. DO YOU? 3. DO YOU? 4. DO YOU? 5. DO YOU? 6. DO YOU? 7. DO YOU? 8. DO YOU? 9. SOCIAL MEDIA REVOLUTION: 2012 10. A PARADIGM SHIFT Social Media is no longer a fad Fundamental change in the way we commuicate The end of business as we know it? Social Media is about building relationships 11. Whatever happened to email and phonecalls? 12. Whatever happened to email and phonecalls? 13. Whatever happened to email and phonecalls? 14. THE RISE OF SMARTPHONES 15. What else are peopledoing besides texting ontheir phones? 16. SO WHAT DOES ALL THIS MEAN TO MEAND HOW I DO BUSINESS? Expectations have changed Accessibility is key Social Media is just anothercommunications tool 17. SOCIAL MEDIA STRATEGY Listen First Know Your Customers Find out Where Your Customers Hang Out 18. WHO DOES SOCIAL MEDIA RIGHT? @Wegmans 19. COMPONENTS OF SOCIAL MEDIA Blogs Golf Course Industry Social Networks LinkedIn Facebook Twitter Location-Based and Mobile Foursquare Instagram 20. GETTING STARTED WITH SOCIALMEDIA Personal Branding Three Cs Complete Consistent Content Creation OR Curation 21. LINKEDIN Complete Profile Incomplete Profile 22. TWITTERComplete Profile Incomplete Profile 23. DOS AND DONTS Do not link your twitter and Facebook accounts Do not link your twitter and LinkedIn accounts Dont just push out information, engage in conversations Sharing other peoples updates is like giving them a thumbs up 24. SUGGESTED READING Trust Agents ~ Chris Brogan and Julien Smith Our goal is to help you build influence, improve reputation, and earn trust. How to be human at a distance The Thank You Economy ~ Gary Vaynerchuck If this were 1923, this book would have been called "Why Radio Is Going to Change the Game." If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World." Unmarketing ~ Scott Stratten UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. Youll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. The End of Business as Usual ~ Brian Solis explores the rise of the connected consumer, their effect on the bottom line, and how organizations can adapt to effectively compete for their attention, their business or contribution, and most importantly, their loyalty 25. CONNECT WITH ME Im happy to answer any specific questions you may on how touse various social media platforms. Heres how you can reachme:socialdelux@gmail.comwww.twitter.com/kellyluxhttp://www.linkedin.com/in/kellyluxThank you and good luck getting started with social media!