making social media work for your local business
TRANSCRIPT
ABOUT US
The Surefire Local Marketing Cloud
● Simple & complete operating system that “just works”● Unified “best of breed” essential tools in one place● Perspective/ROI with reporting on leads & sales● Choice to pick & choose services via the Marketplace● Support with personalized account services support
SurefireLocal.com 2
OUR CLIENTS
SurefireLocal.com 3
Today’s Speakers
Chelsea Welsh
National Marketing Manager
Gutter Helmet
Angel Djambazov
Co-Founder
Lab6 Media
Shashi Bellamkonda
Chief Marketing Officer
Surefire Local
Chelsea’s Tips for Social Media Success
YouTube Director's app
Visual content keeps a consumer engaged
CheVisual content keeps a consumer engagedEducational content
Consumers are researching more today than ever before prior to
making a purchase
Review, Review, Reviews
Share your reviews on social media, the voice of the customer is so critical in today’s sales funnel
CheVisual content keeps a consumer engagedEngaging questions
The consumer wants to give you their feedback & feel a part of the process
CheVisual content keeps a consumer engagedRespond to All Reviews
If you get a negative comment: respond immediately, try to drive the conversation offline
Keeping Ahead of the Game
Now over to Angel!
Social is part of the customer journey to a decision
Social Media To Dominate Your Search Results
Get More Online Referrals From Customers
Manage Your Reputation
Word of Mouth Referrals in a Digital World
Building Credibility
Behind the Scenes Story Telling Through Social Media
SOCIAL MEDIA IS CHANGING
SurefireLocal.com 25
SurefireLocal.com 26
Question 1:In what ways is social media changing? How has this affected businesses?
● Facebook & Instagram introduces Stories
● Customer service chat bots being widely adopted
● Crowded newsfeed
○ On Facebook, there are 510,000 comments posted, 293,000 status updates, and 136,000 photos uploaded every 60 seconds*
*Source: Zephoria
SPARKING ENGAGEMENT & CONVERSATIONS
SurefireLocal.com 27
SurefireLocal.com 28
Question 2:How can you use live video to engage your audience in real-time conversations?
YouTube reports mobile video consumption rises 100% every year
Source: livestream
4X as many consumers would rather watch a video about a product than read about it
By 2019, online video will be responsible for 4/5ths of global Internet traffic
SurefireLocal.com 29
Question 3:How can you make your posts more creative & engaging?
● Create visually stunning graphics
● Write & share list-type blog articles
● Tag people & businesses in your posts
● Share when your audience is naturally online
● Use emotional & power words
Time for a quick check in!
SurefireLocal.com 30
Get a Complimentary Digital Marketing Consult
Call(888) 804-8685
orEmail
SurefireLocal.com 31
ENGAGING A LOCAL COMMUNITY
SurefireLocal.com 32
SurefireLocal.com 33
Question 4:What are your suggestions for engaging a local community?
● What are the keys to launching a successful local campaign?
USING FACEBOOK ADVERTISING TO DRIVE MORE LEADS
SurefireLocal.com 34
SurefireLocal.com 35
Question 5:How have you seen businesses be successful with Facebook Advertising?
Reasons to promote your content?
● Drive traffic to your website● Earn brand loyalty● Increase awareness● Increase sales
Why Facebook Advertising?
On average, only 2% of your fans will see your content
SurefireLocal.com 36
Question 6:How can you use Facebook Advertising to drive more leads?
Benefits to Running Facebook Ad Campaigns
● Reach a larger audience● Reach the right audience● Increase brand/product awareness● The pros outweigh the cost
FINAL THOUGHTS & RECOMMENDATIONS
SurefireLocal.com 37
SurefireLocal.com 38
What are your recommendations to a small business just getting started on social media?
● Have a Plan
● Connect the dots between social and your other digital marketing efforts
● Advertising to boost: Build an audience of fans by running a Facebook Page Like Campaign
● Videos: short video clips of helpful tips your audience would like to learn about
● Include links to your social media profiles on your website and in email signature
Get a Complimentary Digital Marketing Consult
Call(888) 804-8685
orEmail
SurefireLocal.com 39
SurefireLocal.com 40