making social media work for your business

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How to use Social Media in your Business

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Page 1: Making Social Media Work For Your Business

By J.R. AtkinsAuthor, Speaker, Consultanton Social Media & Mobile Apps

Making Social MediaWork for Your Business

Down load this presentation at:

www.linkedin.com/in/jratkins85

Page 3: Making Social Media Work For Your Business

What is Social Media?

Wikipedia definition: At its most basic, social media is a shift in

how people discover, read and share news, information and content (communication)

It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.

Page 6: Making Social Media Work For Your Business

A Social Media Model

Web SiteBlog

LinkedIn Facebook

Twitter

You Tube

Copyright by J.R. Atkins

SEO

Page 7: Making Social Media Work For Your Business

Social Media Types - LinkedIn

LinkedIn – Personal Profile Complete your Profile (picture, summary,

apps) Ask your staff to do the same Daily Updates (communication)

LinkedIn – Corporate Profile Claim your Corporate Space Add Product and Services

Page 8: Making Social Media Work For Your Business

Social Media Types - Facebook

Facebook – Personal Account Complete Your “Info” under “Profile” Add Pictures & Videos Connect Personal & Business Post Events Daily Updates (communication)

Page 9: Making Social Media Work For Your Business

Social Media Types - Facebook

Facebook – “Fan” Page Complete Your Company “Info” Add Pictures & Videos Post Events Daily Updates (communication)

Page 11: Making Social Media Work For Your Business

Social Media Types

Blogging Like Journal with Comments

▪ www.WordPress.com▪ www.blogger.com

Link to “everything” *** Add to Signature

Page 12: Making Social Media Work For Your Business

Social Media Types - Video

Use on your Website, FB, LI, T & B Video is the highest impact social media

tool! Build a YouTube Channel (free)

▪ www.YouTube.com Tagging, Transcription, Keywords Not just your videos but other relevant

content http

://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel

Page 13: Making Social Media Work For Your Business

How to Keep Up – Build a Station

www.HootSuite.com www.TweetDeck.com Google Alerts Help from others Schedule time to work it

Page 14: Making Social Media Work For Your Business

Getting Results - Campaigns

1. Pick a goal, time period, & theme # FB Fans, LI Connections, T Followers, B

Subscribers2. Follow the “4 Keys to Social Media Success”3. Listen & Respond, build relationships4. Link to your website

Contact us, sign up, act now, buy now5. Connect to your CRM6. Track the sales that come from

Social Media to calculate an ROI

Page 15: Making Social Media Work For Your Business

Resources Groundswell by Charlene Li and Josh

Bernoff Twitter Power by Joel Comm Sales 2.0 by Seley & Holloway Crush It by Gary Vaynerchuk Getting Naked: Patrick Lencioni Mashable (Blog on Social Media

Trends)

Page 16: Making Social Media Work For Your Business

Thank you for attending:Making Social Media

Work for Your Business

Down load this presentation at:

www.linkedin.com/in/jratkins85

What do I do?1. Executive Briefings2. Sales 2.0 Consulting3. Social Media Projects4. Complementary workshop for 20+