linkedin: leveraging your profile - cvac - canadian virtual assistant connection
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New, Hot, & Sexy:
Leveraging Your LinkedIn
Profile for Business
Presentation link for download will be made available at http://www.DawnonFacebook.com
Who I Am: Social Media Speaker |Digital Marketing Coach | New Media Author | Trainer
What I Do: Work with CEOs, Committed Entrepreneurs, and Leadership Teams to Create Visibility, Leverage, and Increased Profitability Using Social Media
Email: speaker@dawnraqueljensen.comWeb: dawnraqueljensen.comLinkedIn: DawnonLinkedin.comTwitter: DawnonTwitter.comFan: DawnonFacebook.com
New, Hot, & Sexy: Tips to
• Increase Visibility
• Create Credibility
• Tribe BuilderPresentation link for download will be made available at http://
www.DawnonFacebook.com
Social Media Branding for Professionals
Social Media Business Catalyst Series
Me: @dawnrjensenWhat I Do: @virtualoptions
Linkedin: Your Social Media Business Strategy
Linkedin ProfilesLinkedin Company ProfilesLinked Linked in ConnectionsLinkedin LeverageLinkedin GroupsLinkedin Network Statistics
Social media is the use of technology combined with social interaction to create or co-create value.
Website*
Facebook• Fan Page• Profile• Groups Linkedin
• Profile• Company Page• Groups
YouTube Channel
Slideshare
Delicious
Google+• Profile• Page
Digital Embassies &
Outposts
Website Blog (Hybrid)
Site
PinterestTwitter
YouTube
Slideshare
Google+
Delicious
Digital Embassies & Outposts
SOCIAL MEDIA PROFILE: LINKEDIN
F a n s F r i e n d s F o l l o w e r s
What is LinkedIn?LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
161 Million Members
Linkedin homepage: Your Dashboard
Linkedin homepage: Your Dashboard
What to do on LinkedIn Manage your information that’s
publicly available about you
Find and be introduced to potential clients, service providers, and subject experts who come recommended
Create and collaborate on projects, gather data, share files and solve problems
What to do on LinkedIn
Discover inside connections that can help you land jobs and close deals
Gain new insights from discussions with like-minded professionals in private group settings
Create Social Capital.. Let Them Eat
Establish 1st Layer of the Social Media.
Think of it as a layer cake:
1) Build up or enhance current Linkedin profile
2) Create Linkedin Company page3) Optimize your Profile4) Manage the consistency between
personal & professional
About Public Profiles…BTW
This.
Not This.
This, maybe..
Linkedin Profiles ①Show Your Gorgeous face
②Google-ize your Title
③Create Custom URL
④Add 3 Specific Websites
⑤Add Skills – You have 50
LinkedIn Public Profile
Optimized Profile in Six Steps① Keyword-Rich Google-ized Headline② Customer/Client Focused – WIIFT③ Status Updates –
Educate|Inform |Empower| Entertain | Promote
④ Customize Your Vanity URL⑤ Personalize Website URLs⑥ Add Your Twitter Account
LinkedIn Public Profile
Linkedin Profile Focus
AreasSummarySpecialtiesSkillsRecommendations
LinkedIn Company Profile
http://www.linkedin.com/companies
Good Reasons to UseFind Clients, Promote Relationships
Build Your Buzz
Hire Professionals/Network
Get Feedback and Research
Take Stock: Vetting & Due Diligence
Maintain Your Professional BrandOrganize Professional RelationshipsGather & Display RecommendationsBecome an ExpertGain Competitive IntelCreate Strategy Partners
Developing Your Linkedin Profile
Linkedin Public Profile
Linkedin Company Profile
Best Practices for
• Never ask someone to join you if you not prepared to endorse their work
• Never** respond to a request to join someone's network unless you know them
Things to remember in any social networking community:
• You are always in control of who you invite• You can always decline an invitation• You are rarely inundated with invitations
Establish Social Leverage: Gain Trust
① Crowd-source Your Groups② Provide Linkedin Answers to Questions③ Actively Post & Participate In Linkedin
Groups or Build One④ Repurpose Content through quality posts⑤ Leverage your other Professional networks
PROSPECTINGInfluencing Through Your Linkedin Network & Statistics
Prospecting • Connect at least 2-3 times a week
• Personalize your InMail Introductions
• Add one key value statement
• Ask for what you want & why you think it’s a great fit
• Think Win-Win
Influencing Through Your Network Statistics
Prospecting
Use your existing connections to find who you’d like to be introduced and connected to.
Leveraging Your Network
Use your existing connections to find who you’d like to be introduced and connected to.
Or as we like to call it..
Leveraging Your Network
Link to profile and area to request an introduction.
Your Network By Region, Industry
All hyperlinked areas filters by region and industry area
Your Network By Region, Industry
Fastest Growth
How you are connectedHow you will be introduced
Network Statistics
Be unreasonablePut yourself out thereBe more interested than interesting
Questions?
Optimized Profile in Six Steps
① Keyword-Rich Google-ized Headline② Customer/Client Focused – WIIFT③ Status Updates
Educate|Inform |Empower| Entertain | Promote
④ Customize Your Vanity URL⑤ Personalize Website URLs⑥ Add Your Twitter Account
Take Stock: Vetting & Due Diligence
Maintain Your Professional BrandOrganize Professional RelationshipsGather & Display RecommendationsBecome an ExpertGain Competitive IntelCreate Strategy Partners
Remember if…
Social Business Catalyst Series
$100 - Social Content Workbook
Social Content Workbook Package $300 - includes:
• Social Media Workbook• Social Media Strategy
Session• Workbook CD • Bonus Content includes:
1. Social Content Calendar Planner
2. Embassies and Outpost
3. Facebook Fan Page Template
www.DawnonFacebook.com
Questions? Ask our Fan page!
*Text: “dawnraqueljensen” to 32655(FBOOK)HINT:*Use your “fan page name” too!
Dawn Jensen
Social Media Speaker |
Digital Media Trainer
|Social Business Catalyst
Email: speaker@dawnraqueljensen.comWeb: www.dawnraqueljensen.com
Linkedin: dawnonlinkedin.comFan: www.dawnonfacebook.com
Web Fan
No need to go it alone… Resources:Delicious.com/virtualoptions
Did you enjoy this presentation? Recommend me on Facebook (www.dawnonfacebook.com) and Linkedin (www.dawnonlinkedin.com)!
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