leveraging linkedin 2014
TRANSCRIPT
LinkedIn Leveraging
Karen Richards Word of Mouth Marketing Strategist
What is LinkedIn
Top 3 Reasons to Use LinkedIn
! Get a new job
! Network, build relationships and career
! Showcase your expertise
Complete your profile
a. Photo b. Summary c. Work Experience d. Recommendations e. Endorsements f. Projects, volunteering, awards g. Resume
Optimize your profile
a. Key words SEO b. Connections c. Recommendations d. Activity
Optimize your exposure ! Increase your network of LinkedIn
connections
! Follow, join and participate in Groups, Associations, Companies
! Status updates and sharing articles/updates from others
! Etiquette of using LinkedIn
Optimize your exposure
Tips ! Turn off ‘Broadcast updates’ in settings while
updating profile
! Send a personal note with every LinkedIn invite
! Connect with people on LinkedIn asap after meeting in person with tailored note
! Have at least 3 Recommendations from relevant sources on your profile
! If you are serious about a new job update your profile and Upgrade on LinkedIn
Tips ! Never ask for a recommendation from someone
you don’t know or have never worked with
! Update your ‘status’ at least once every month, ‘Like’ or comment on others’ status or comment in groups to remain on connections’ radar – business ONLY
! Follow companies/groups you are interested in, send messages to recruitment staff or invitations to like-‐minded positions within company
! Get the App
Summary
! Have an updated, completed profile
! Increase your network of like-‐minded LinkedIn connections
! Optimize your exposure
! Be aware of etiquette
Questions?
Karen Richards Word of Mouth Marketing Strategist