leveraging linkedin for the job search

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FOR THE JOB SEARCH Leveraging LinkedIn WNO Westchester Networking Organization 23 February 2009

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This pitch was developed and given at the 23 February 2009 Westchester Networking Organization (http://finance.groups.yahoo.com/group/Westchester_Networking_Organization/). I am a co-founder of the WNO. I am transitioning from my consulting practice (grey-consulting.com) to a position in the public or private sector--i.e., in active job search. Please contact me if you would like to download and/or reuse any portion of this presentation.

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Page 1: Leveraging LinkedIn For The Job Search

FOR THE JOB SEARCH

Leveraging LinkedIn

WNO

Westchester Networking Organization23 February 2009

Page 2: Leveraging LinkedIn For The Job Search

LinkedInTopic LinkedIn Resident Expert

I have all these business cards. Now what?

Navigating through the minefield

I don’t know what I don’t know

Kevin Muller on Basics

Maurene Caplan Grey on how to use

John Bobay on best practices

Tonight we’ll address…

WNO

Page 3: Leveraging LinkedIn For The Job Search

LinkedInTopic LinkedIn Resident Expert

I have all these business cards. Now what?

Navigating through the minefield

I don’t know what I don’t know

Kevin Muller on Basics

Maurene Caplan Grey on how to use

John Bobay on best practices

Tonight we’ll address…

WNO

Page 4: Leveraging LinkedIn For The Job Search

What is LinkedIn?

On-line business networking portal

Based upon the premise of Six Degrees of Separation However, LinkedIn uses only three degrees in its model

Can also be used as: Business e-mail address book Substitute on-line resume Professional marketing brochure Job research tool (bi-directional)… and more.

WNO

Page 5: Leveraging LinkedIn For The Job Search

Human-to-human networking

Sample objective To secure a job at XYZ Company

Approach Speak with friends, colleagues, WNO members, etc. Communicate your objective Discover someone with a connection to XYZ Company Connect with that person and seek information Use the information to better promote your objective

Issues May need to speak with many, many people You don’t know who they know

WNO

Page 6: Leveraging LinkedIn For The Job Search

Networking using LinkedIn

Sample objective To secure a job at XYZ Company

Approach Search for connections in XYZ Company Reach out to direct connections –or– Request an introduction through a connection

Advantages More efficient research You can “see” one degree further

WNO

Page 7: Leveraging LinkedIn For The Job Search

The power of three degrees

WNO

Page 8: Leveraging LinkedIn For The Job Search

Your Network Power of Three Degrees

WNO

Page 9: Leveraging LinkedIn For The Job Search

How do I leverage this power?

Invite colleagues to join your network Reach out to new contacts and invite them to LinkedIn network

Join the Westchester Networking Organization LinkedIn Group

WNO

Page 10: Leveraging LinkedIn For The Job Search

LinkedInTopic LinkedIn Resident Expert

I have all these business cards. Now what?

Navigating through the minefield

I don’t know what I don’t know

Kevin Muller on Basics

Maurene Caplan Grey on how to use

John Bobay on best practices

Tonight we’ll address…

WNO

Page 11: Leveraging LinkedIn For The Job Search

How Maurene uses LinkedIn

2004 – Employed: Gartner Contacts change jobs, new title… breath life into network

2005 – Goodbye: Gartner Built out network… add contacts Recommendation… must be honest

Who is Maurene? LinkedIn to LinkedIn jobs I’m great!

2005 – Hello: Grey Consulting Continue to add contacts… out of sight, out of mind Q&A … build mindshare

WNO

Page 12: Leveraging LinkedIn For The Job Search

Basic navigation

All on your home page

WNO

Page 13: Leveraging LinkedIn For The Job Search

Adding connections (Contacts)

WNO

Page 14: Leveraging LinkedIn For The Job Search

Finding connections (Contacts) #1

Akhu Cat

Akhu Cat

Akhu Cat

Akhu Cat

WNO

Page 15: Leveraging LinkedIn For The Job Search

Finding connections (Contacts) #2

Akhu

Akhu Cat

Allegro Cat

I send Introduction through Allegro to forward to Akhu

WNO

Page 16: Leveraging LinkedIn For The Job Search

Finding connections (Contacts) #3

Akhu Cat

Akhu:Allegro Akhu

Akhu

Akhu

WNO

Page 17: Leveraging LinkedIn For The Job Search

Account & Settings

Ask a contact for an

introduction .. Can be multiple

degrees deep

Introduction to LinkedIn

member … No shared

contacts

WNO

Page 18: Leveraging LinkedIn For The Job Search

Finding others with similar network is tricky

WNO

Page 19: Leveraging LinkedIn For The Job Search

Introductions to a targeted employer

Type company name

WNO

Page 20: Leveraging LinkedIn For The Job Search

The implicit “who”

WNO

Page 21: Leveraging LinkedIn For The Job Search

The explicit “where”

Use your LinkedIn profile URL in your email signature file, resume, business card, other network profiles …

Facebook (social feel; affinity groups)Ning (strong focus on affinity groups)Xing (business feel; LinkedIn-like stronger

presence in Europe)

Page 22: Leveraging LinkedIn For The Job Search

LinkedInTopic LinkedIn Resident Expert

I have all these business cards. Now what?

Navigating through the minefield

I don’t know what I don’t know

Kevin Muller on Basics

Maurene Caplan Grey on how to use

John Bobay on best practices

Tonight we’ll address…

WNO

Page 23: Leveraging LinkedIn For The Job Search

What’s the difference?

LinkedIn to keep in touchLinkedIn for sales generationLinkedIn to find people/businessesLinkedIn to expand your universeLinkedIn for recruitersLinkedIn for those in transition

Page 24: Leveraging LinkedIn For The Job Search

Using LinkedIn for passive targets

Find a job posting online via websites, agents, etc.

If it’s a good match – apply onlineNow NETWORK the posting!

Page 25: Leveraging LinkedIn For The Job Search

Networking goals

Learn more about the company.

Get your marketing materials (resume, cover letter, etc.) into the company another way!

Page 26: Leveraging LinkedIn For The Job Search

Search Tips

The generic search bar on the home page doesn’t return consistent or complete results.

If you don’t find those whom you are looking for, search their names in Google. You may find that they have a LinkedIn profile.

Find company connections using Google to search LinkedIn.

Page 27: Leveraging LinkedIn For The Job Search

LinkedIn search for CUCS

Page 28: Leveraging LinkedIn For The Job Search

Google search for CUCS #1

Page 29: Leveraging LinkedIn For The Job Search

Google search for CUCS #2

Page 30: Leveraging LinkedIn For The Job Search

LinkedIn freebie

When you find a connection, leverage it to find other connections.

Page 31: Leveraging LinkedIn For The Job Search

How to expand your LinkedIn network

Join groups

Invite friends, family, colleagues, vendors…

Use all the varieties of LinkedIn search

Use Google search – It searches all of LinkedIn

Page 32: Leveraging LinkedIn For The Job Search

Personal notes and contact management

Page 33: Leveraging LinkedIn For The Job Search

What makes a good network?

Quality of 1st degree connections versusQuantity of connections

You or someone in your network needs toFind target companiesFind people in target companiesGet marketing materials into targeted companies

Without a large, quality network, you are limited in achieving these goals.

Page 34: Leveraging LinkedIn For The Job Search

Questions

How do I manage building links so as not to damage my creditability? Don’t link promiscuously.

Is there an easy way to correct past errors? Memory is a selective thing.

Can recruiters be targeted or connected via LinkedIn? Yes, but be sensitive.

Does being on LinkedIn label one as unemployed? No, not unless you tell folk.

How much time should I expect to spend on maintaining my professional presence, especially as my network grows? It depends.

WNO

Page 35: Leveraging LinkedIn For The Job Search

Homework

Use the WNO LinkedIn group to invite WNO members to your LinkedIn network.

Find people who have worked at your prior employer.Determine who can provide you with the best source of

information about one of your target employers and ask that person a question through LinkedIn (not through your personal email account).

Ask a question to, or answer a question from, the WNO LinkedIn group.

Ask a question to, or answer a question from, a different LinkedIn group.

WNO

Page 36: Leveraging LinkedIn For The Job Search

Resources

LinkedIn: Extreme Makeover (Guy Kawasaki’s before and after LinkedIn profiles)

100+ Smart Ways to Use LinkedIn (see sections on career management and job search)

LinkedIn and Job Search Ten Ways to Use LinkedIn LinkedIn Social Network Review Social Engineering Social Networking Services: A LinkedIn Example I’m on LinkedIn. Now What? At Social Site, Only the Businesslike Need Apply Unlocking LinkedIn’s Hidden Back Door Utility: Outlook LinkedIn Toolbar LinkedIn has Diluted Its Branding (shameless self-promotion) Why I Use LinkedIn (and more shameless self-promotion)

WNO

Page 37: Leveraging LinkedIn For The Job Search

Mega resources: linkedin.alltop.com

WNO

Page 38: Leveraging LinkedIn For The Job Search

Thank you

WNO

Kevin Muller

Maurene Caplan Greyaka http://www.linkedin.com/in/maurenegrey

John Bobayaka http://www.linkedin.com/in/jbobay